Modern Screen (Jan - Nov 1940)

Record Details:

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LUCKIES FINER TOBACCO MEANS LESS NICOTINE Authoritative tests reveal that Luckies' finer tobaccos contain less nicotine than any other leading brand! Here's the natural result of buying finer, selected cigarette tobacco for Lucky Strike. The average nicotine content of Luckies, for over two years, has been 12% less than the average of the four other leading brands^ — less than any one of them. This fact is proven by authoritative tests and confirmed, from time to time, by independent laboratories. You see, each year we exhaustively analyze tobaccos before purchase. Thus our buyers can select the leaf that is rich and mellow, yet mild and low in nicotine content — then buy it up. The result — a cigarette of finer, rich and mellow tobaccos with a naturally lower nicotine content. Have you tried a Lucky lately? With men who know tobacco best -it's luckies 2 TO 7 ing 9. 8 2% less nicotine content than Brand A; 21.09% less than Brand B; 15.48% less than Brand C; 3.81% less than Brand D.