Modern Screen (Jan - Nov 1940)

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HIS HEART SANG: 99 UNTIL, ALAS, SHE SMILED.1 Take no chances with "Pink Tooth Brush" — help protect your own bright smile with Ipana and Massage! HER HEART TOLD HER the moment had come . . . the magic moment when she would hear from his lips what she had read in his glance: "You're beautifulbeautiful." But then, alas, her lips parted in a smile! And with that smile— so dull, so dingy, so lifeless— the spell of her beauty was broken. HOW TRAGIC A DULL AND DINGY SMILE! Better by far than beauty is the glamour of a radiant smile! But —what a tragic handicap to any woman if she lets her smile be ruined by dull teeth and dingy gums. Don't run this needless risk yourself! Give your gums as well as your teeth the constant care they need. And never— never ignore the warning of "pink tooth brush!" WHAT "PINK TOOTH BRUSH" MEANS. That tinge of "pink" may not be a sign of serious trouble. But it's a warning just the same. When you see it, see your dentist! He may simply tell you that today's soft foods have robbed your gums of hard chewing, made them weak, tender. And frequently, like many dentists, he will suggest "the healthful stimulation of Ipana and massage." FOR IPANA, WITH MASSAGE, is designed not only to clean teeth, but to aid the gums. Each time you brush your teeth, massage a little Ipana onto your gums. You'll notice a delightful "tang"— exclusive with Ipana and massage. It means that gum circulation is improving . . . helping gums to become firmer, healthier. GET A TUBE OF IPANA TODAY! Let the modern dental health routine of Ipana and massage help you to have firmer gums, brighter teeth— a lovelier, more sparkling smile! And while you're at your druggist's get the new D.D. Tooth Brush, too! It's specially designed with a twisted handle for more thoroughcleaningandmore effective gum massage. IPANA TOOTH PASTE SEPTEMBER, 1940 3