Modern Screen (Dec 1940 - Nov 1941)

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HOLLYWOOD HEART TREATMENT r„rv Cooper flet* h,s Texos Ronaer Gory P Wade,eine j te^^^HeGoddord pl°Ys havocv,«h^eort Dear Joan- Got your note about the difficulties you are having with Bill. That Reno-vation stuff is the bunk. I've a better idea. Take him to the moving pictures! Crazy? Not a bit of it. I've just glimpsed two of the most powerful demonstrations of the power of love even my experienced orbs have ever seen. First, Paramount ' s amazing new Cecil B. DeMille Technicolor drama of the big open spaces, "North West Mounted Police." The old master has managed to weave into his yarn about the gallant red coats not one but two of the most convincing love stories I've ever seen on the screen. Gary Cooper in his best, and I mean best, role to date and Preston Foster compete for the love of Madeleine Carroll in a romance that'll have Bill dewy-eyed. And Paulette Goddard and Robert Preston unravel a love story that would send an iceberg into thermostatic ecstatics. If "North West Mounted Police" doesn't succeed in mellowing him, and I'm sure it will, you don't need to worry. Paramount ' s "Arise, My Love" is just about the answer to the lovelorn' s prayer. Claudette Colbert and Ray Milland make this Mitch Leisen combination of the laughter of "Midnight," the heart appeal of "Farewell to Arms," into THE love picture of the decade. It's tender. It's titilating. It's terrific. Bill'll be holding your hand before the end of the first reel ... kissing you by the fifth. But you get the idea... so watch for these two great love pictures ... collect Bill ... and watch 'em knock Reno foolishness out of both your heads. 'Arise, my love, ond fly owoy with me!" in.,pve in Poromount's "Ar.se, Wy Love. Yours helpfully, DECEMBER, 1940 2.5