Modern Screen (Dec 1941 - Nov 1942)

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nH i YOUR STAR IS LUCKY. . if your Smile is Right! Your smile is YOU! Help keep your gums firmer, your teeth brighter with Ipana and massage! YOU don't have to be a beauty to have beauty's rewards — popularity, success, the man you want most to win. Even if you're "plain" let your hopes soar high. Fortune can be more than kind . . . fortune can be lavish if your smile is right! A lovely smile is a magnet to others ... the charm that wins hearts— and holds them. So help your smile to be at its best. But remember healthy gums are important if you want your smile to have brightness and sparkle. That's why it's so unwise ever to ignore the first warning tinge of "pink" on your tooth brush. Never ignore "Pink Tooth Brush" If you see "pink" on your tooth brush ...see your dentist. He may merely say your gums have become tender because today's soft foods have robbed them of work and exercise. And like many modern dentists, he may suggest "the healthful stimulation of Ipana and massage." Ipana is specially designed not only to clean teeth brilliantly and thoroughly but, with massage, to help firm and strengthen your gums. Massage a little extra Ipana onto your gums every time you brush your teeth. Notice its clean and refreshing taste. That invigorating "tang" means circulation is quickening in gum tissues— helping gums to healthier firmness. Get a tube of economical Ipana Tooth Paste at your druggist's today. Let Ipana and massage help you to have a smile that lights up your loveliness! A LOVELY SMILE IS MOST IMPORTANT TO BEAUTY!" say beauty editors of 23 out of 24 leading magazines Recently a poll was made among the beauty editots of 24 leading magazines. All but one of these experts said that a woman has no greater charm than a lovely, sparkling smile. They went on to say that "Even a plain girl can be charm ing, if she has a lovely smile. But without one, the loveliest woman's beauty is dimmed and darkened." 11 V;'® i'T'%, A Product of Bristol-Myers DECEMBER, 1941 3