Modern Screen (Aug-Dec 1943)

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Is your heart set on some particular Him? Then hang onto your charm — always! So many popular girls have this 1-2 RULE FOR CHARM! > 1 Freshen up for your date with him— start with this refreshing bath. It perks up your spirits — makes you dainty and sweet. Baths just wash away fast perspiration— but to prevent risk of future underarm odor, use Mum! 2 Give charm a future. Mum takes just 30 seconds— won't irritate skin or harm clothes. Now— what does your evening promise—dancing, fun, romance? Underarm odor won't break the spell— Mum is dependable! Mum safely, surely prevents underarm odor! YOUR ace in winning or keeping romance is the appeal you have for others, your charm! Make certain you never offend— use Mum every7 day, before dates! Your bath alone can't make you sure you're safe— baths only remove past perspi ration. Alum prevents risk of future underarm odor, without stopping perspiration. Charm is important in business, at parties, among friends! Get Mum today! For Sanitary Napkins— Mum is so gentle, so safethousands of women use it this way, too! Product of Bristol-Myers AUGUST, 1943