Modern Screen (Jan-Jun 1945)

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More doctors advise Ivory That's why I use it... / That's why SHE uses it.. KM » WE have that Ivory Look... cHanafc -tau) t^oa cam, &cu>e AoftsiAj, Mnxyo^h A&j/n/, "foe There's a way for you to have a smoother, softer complexion— starting today! A way to have that glowing Ivory Look yourself. An easy way— too. Just listen to baby's beauty hint, and change from careless skin care to regular, gentle cleansings with that pure, mild cake of Ivory. Ivory Soap contains no coloring, medication or strong perfume that might irritate tender skin. More doctors advise Ivory than all other brands put together! Do you need a better reason to try it— now? 99«*.%£w*> TO EVERY CIVILIAN: Soap waste is war waste -for soap is a necessity, and made of strategic materials as well. So make your Ivory last I