Modern Screen (Jul-Dec 1945)

Page scan 00056 from Modern Screen

Record Details:

Title:
Modern Screen
Date:
Jul-Dec 1945
Publisher:
Dunellen, N.J. : Syndicate Pub. Co
Volume:
Modern screen
Leaf #:
00056
Language:
English
Subjects:
motion pictures, Motion picture actors and actresses -- United States -- Biography -- Periodicals
Collection:
Hollywood Studio System and Fan Magazines
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Date Added:
July 04, 2024
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HOT COPY! By HEDDA HOPPER San Francisco, April 25.— We're a united United ^11 speak the same lang • yet. So ■is here in ft isco v block of 20t bought the ( that company This gives tLv, the most power try. and they in ParanrK in RKO Thef T G* If a giant book rolls up to your door 'n Scarlett O'Hara pops out, it's no dream— it's Hollywood!! ■ "Why do movie players need press agents?" asked the man I was lunching with. I choked on my vitamins. "Are you kidding, or just simple?" Well, he wasn't kidding. And since I love to pour useless information into people's ears, I'm assuming, dear readers, that maybe you don't know, either. If you do, turn the page. Movie players need press agents to get their names into print. The more often they get into print, the more, you talk about them. The more you talk about them, the more tickets they sell. When they stop selling tickets, they're dead, and who wants to be dead? That's all there is to it. Of course I could mention a few — and will — who get along fine without benefit of the praise boys. Our more impetuous [Continued on page 105) Poor Dennis Morgan was victim of his own good heart and phony Gl's racket. (With Laraine Day. "Zaza" made headlines when C. Colbert played hostess — to two trained fleas! (With J. Waldo.) 52