Modern Screen (Jul-Dec 1945)

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Like Mrs. Thorne, you can have the figure you want; you can lose unwelcome pounds and inches (she lost 30 pounds and 5 inches each from waist, abdomen and hips) ; you can become desirable, captivating, find new magnetism by making the most of your natural physical charm. Let Josephine Lowman's §§ FIGURE-MOLDING COURSE Make Your Dreams a Reality! Learn in your borne In 8 short weeks from this national authority how to reduce easily; learn hair and skin grooming, makeup tricks and fascinating personality pointers that can and will make your dreams of loveliness a reality. Don't be fat and forty-ish when you can be trim and twentv-ish! It costs so little you'll be amazed I Write today for your free copy of "Guide to Loveliness." Josephine Lowman Dept. M-7, 715 Locust, Des Moines, Iowa Yes;< send me your free, illustrated book let "Guide to Loveliness." Miss Mrs . Streets City — -State BEFORE Maria Montez met him at a nightclub, "Oh, I know you. You did that job on Rita Hayworth. I'd like to talk to you—" For Montez, Henry had a new twist: "To interest the papers, you've got to be one of two things — important or unusual You're not important, so be unusual, be the exception. Step out and tell the world, 'I'm the great Montez, the most beautiful creature in Hollywood and the best actress.' Step out and say, 'Here I am, look at me!' They'll look, all right—" "What will the reaction be?" "The reaction!! be, who-the-hell-doesMontez think she-is! But they'll say Montez. I don't give a whoop if they praise you or damn you. Just let them talk about you. Then it's up to you — " behold, ye great montez . . . It took plenty of guts. At Universal, Montez was a contract player. Contract players may look at a king, but they know darn well the king'U never look back. Day after the confab, Maria walked into the commissary and stood at the door — just stood there till people's heads started turning — till every executive, including J. Cheever Cowdin, got an eyeful and the whole place was buzzing with "Montez — her name's Maria Montez." That was the opening gun, followed by variations of the same at night spots and preems, with Maria dilating her charms to all who'd notice. People were amused or revolted, startled or pained. They were not indifferent. And boy! could she handle the scribes. Memorized their first names, cooed over them on the set, wrote thankyou notes for the barest line. The fourth estate's human, they went all out for Maria. Upshot: From unknown to legend inside of two months, and the lead in Wanger's "Arabian Nights." When you're an agent, once your star's launched, you can't just sit back and play tiddledywinks. Now your money's on the horse and you have to keep him out front. You see the world in terms of black print on white paper. You hang on your client's hps, waiting for pearls. Anything's a potential story. At Warners' one day, Ida Lupino idly mentioned the fact that she'd given a couple of war workers a hitch. From that seed grew a tree from which the p.a. almost hanged himself. Scrambling back to his desk, he pounded out a piece of fiction. That these two girls had just come to town, worked nights, and couldn't find living quarters. That the motor court which had taken them in was about to turn them out That Ida had exclaimed, on hearing this dismal story, "Come over to my house, girls, and move right in." A columnist ran it. Only he wanted to know where the girls came from. Thinking fast, the p.a. gave the name of his home town. He didn't know his own strength. Syndicates took it from there and went haywire. Where had the girls lived in this little town? They'd send photogs to the place and do a layout The frantic p.a. phoned an uncle still living there. "If anyone calls, tell 'em these girls once rented a room from you, and that's all you know, and you don't want any publicity. No, you don't have to be polite to them, tell 'em to fry — ." Uncle told them to fry, and the p.a. kept his job. Here's another that backfired. If you saw "I Love A Soldier," you'll remember that Goddard and Sonny Tufts were married in socialite Beaulah Bondi's house. A p.a. at Paramount cooked up the idea of a real wedding, life agreed to run it Through the society editor of the San Francisco Chronicle, they dug up a socialite couple with a four story house who were willing to play. Through one of the service organizations they dug up