Modern Screen (Jul-Dec 1945)

I "I found a New Personality... when I found the SECRET of an ALLURING FIGURE Not all girls are endowed by nature with a full, fashionable bust. But now you can have a figure with appealing body lines and curves ... a firm well-rounded bust. Thanks to Mr. Bonomo's Home Course on Bust Culture, you can now be vivacious, attractive, popular. No more embarrassment! No more self-conscious shyness! At last — regardless of your age — you can be proud of your body. Gain glamour! Achieve poise and self-confidence! Become lovely . . . desirable and sought-after, this easy 'way. "I WAS SO UNDEVELOPED. ..LONESOME UNTIL I TOOK THE B0N0M0 COURSE IN BUST CULTURE!" See what the Bonomo Home Course on Bust Culture did for Lynn Lambert. Notice her pictures! Mr. Bonomo has unmasked for you the secrets of how to have a gorgeous body contour — secrets used by many famous stars and models. This course tells you everything you need to know about developing a curved, well-developed bosom. The course is profusely illustrated and was prepared by Mr. Joe Bonomo, nationally famous authority on Health, Physical and Beauty Culture. write* AFTER World Authority on Beauty Gives You Safe, Easy Instructions ! Mr. Bonomo has guided many Hollywood personalities and cover girls in molding beautiful bodies. And remember! You take this joe bonomo course at home, in the privacy of your own boudoir. It's safe, it's easy and it costs so little! Don't let another day go by without finding out what this wonderful course can do for you. Fill in and mail coupon now. If you are not satisfied, return course m 10 days for full purchase price re r MAIL COUPON TODAY! 1 Mr. Joe Bonomo, personal BONO MO CULTURE INSTITUTE 1841 Broadway. Dept. BI77 New York 23. N. Y. 114 ■ flease rush your complete COURSE on BUST CUL | TURE in unmarked wrapper. On delivery, I will pay • postman $1.97 plus usual postage. If not satisfied. I I mav return it within 10 days and get my purchase price | back. j Name | Address I City -.. Zone state . I I Check here— we pay postage if you send $1.97 I 1 — ' (Canadian orders $2.50. cash in advance) him so firmly that Joe even talked Hitchcock into inserting that tired old ghost into the script of "Shadow of a Doubt." Hitchcock was stumped for a sign of sinister portent when Uncle Charley first arrived in the little town to see his kinfolk. "What about the hat on the bed?" cracked Joe. So Hitch stuck it in the show, right where Joe says, "It's no use inviting trouble into this house," and then right away looks out the window blind and sees some trouble clouding up. It was a neat Hitchcock touch as it turned out, or rather a Cotten touch — because Joe generally manages to leave his mark on most of the movies he makes. He's a great kibitzer— can't help it. When he isn't busy with some of his own affairs on a set he watches everything every other star does and if they ask him for advice they get buckets of it. But sometimes, too, when Joe gives out with the dramatic dope, they get suspicious, like Ginger Rogers. J oe and Ginger both have the same agent, and each packs a mutual respect for the other. But by now Joe had a fairly unsavory reputation as a scene thief around the movie lots and a lot of our better stars just aren't comfortable with him. Ginger had a slight attack of that Cottenphobia during "I'll Be Seeing. You," which made Joe grin wickedly. There was a scene that wasn't jelling just right and Ginger turned to Joe. "Think I ought to stand up or sit down?" she asked. "Sit down," said Joe, and he explained why in detail. It did this and that to improve the scene. Ginger agreed to everything but when they lined up the scene — she stood up. The thing went on and on through the picture; whenever Joe would suggest one thing, Ginger 'd do the other. Joe had no ulterior purpose in mind but he could see the little shadows of doubt gathering on Ginger's fair brow. But it all worked out okay and in the end Ging er saw that nothing shady was up and started accentuating the positive instead of latching on to the negative. But, knowing Joe, I'd say she was just lucky. Not that he's tricky or insincere, it's just that on that general scene stealing threat stuff he's always in there pitching. Matter of fact, Joe Cotten really likes everybody and gets along with everybody (except his boss; he just has to quarrel with whatever boss he has as a matter of principle.) But probably the greatest faux pas or just plain downright dumb boner he ever pulled with another star was with — of all people — Shirley Temple. Poor Joe's early education, it seems, was sadly neglected. For some strange reason, he had never seen Shirley Temple. He'd heard about her, of course, but just checked her off as another precocious kid and skipped it. Then, when he moved out to Pacific Palisades where he lives now, Joe and his wife, Lenore, started going up the street to the Cary and Barbara Grant's to see movies of an evening. It happened that both Cary and Barbara are ardent Temple fans, have been for years. They've got every Shirley picture ever made: "Little Miss Marker," "Baby Take A Bow," "The Little Colonel" and all. Well, the minute Joe saw Shirley's bright little shoe button eyes, baby dimples and curls and saw her twinkle her toes and sing, he was a gone goose. And, believe me, Joe's a tough audience, too. Just the same, he joined the Shirley Temple fan club for keeps and so when they told him he was going to make a picture with Shirley, he was twice as thrilled as if he were going to dance at court with the Queen of England. I'm afraid Joe's impulsiveness got the best of him, or maybe it was just a lapse of memory. 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