Modern Screen (Jul-Dec 1945)

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©CIB 687302 JUL 29 1945. There's a softer, more captivating complexion for you— and it's yours with your very first cake of Camay! So change today— give up careless cleansing and go on the Camay Mild-Soap Diet. Doctors tested Camay's daring beauty promise on scores and scores of complexions under exact clinical conditions. And the doctors reported that woman after womanusing just one cake of Camay— had a softer, smoother complexion. \ READ MRS. ERICKSON'S STORY Courtship fun for Viola and Pat meant long rides over California's high hills— and Viola's skin sparkles fresh as mountain air! "I care for my skin with Camay," she says, "for the very first cake I used left it softer and clearer." \ \ —the former Viola Gishaas of Hollywood, California r Artist and Model: Viola's cream-soft skin, auburn hair, inspire her artist-husband's brush. "I'm going to keep that softer, fresher look in my skin," she avows, "with the Camay MildSoap Diet." YOU can, too! You'll find full directions on every Camay wrapper. Won't you— make each cake of Camay last and last? Precious war materials go into soap.