Modern Screen (Jul-Dec 1945)

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But will you stay as sweet as you are? A bath washes away past perspiration. But Mum's the word for future freshness! -INUTES after your bath is over— hours before your day is done — that freshtubbed charm can begin to fade. Unless, of course — you already know the simple One-Two of day-long daintiness. One for your bath— to wash away -past perspiration. And Two for Mum— to guard against risk of future underarm odor. That's the answer so many smart girls give to this problem of underarm care. A bath plus Mum is their sure protection against a fault so hard to forgive. Setting for Romance. A table for two can start plans for a lifetime. And when a girl's program takes a turn for love, she's wise to guard it well. With Mum, for instance, which helps so much to keep her nice to be near. So use Mum, to be sure. Take 30 seconds for Mum. Smooth on each underarm and stay flower-fresh all day or evening. Now you can shake fear of offending and concentrate on fun. Mum won't irritate your skin, won't harm fabrics. Mum ^";x> takes the odor out of perspiration Product of Bristol-Myers