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a Salon-Type COLD WAVE
PRICED WITHIN REACH OF ALL
A NEW C^ID WAVE PERMANENT In 2 to 3 Hours at Home
Look for this head on the COLD WAVE Home Kit you buy. It is your assurance of reeeiving the best — there's none finer on the market, regardless of price.
Now, give yourself the sensational guaranteed, easyto-care-for COLD WAVE PERMANENT in the convenience of your own home ... do it at a cost so low, it's amazing! Thanks to the wonderful discovery that's yours in the NEW CHARM-KURL SUPREME COLD Wave Kit, you can easily COLD WAVE your hair in 2 to 3 hours. Get the NEW Charm-Kurl Cold Wave and know the joy of soft, glamorous, natural looking long-lasting curls and waves ... by tonight!
Simple, Easy, Convenient . . . Perfect Results ©r Money Back
Women everywhere demand permanents the new Cold Wave way and, no wonder. ... An entirely new, gentle process, you just put your hair up in the curlers provided and let the CHARM-KURL Supreme Cold Waving solution, containing "KURLIUM," do all the work. Perfect comfort, no heat, no heavy clamps, no machinery, no ammonia. Yet, given closer to the scalp, your Charm-Kurl Cold Wave permanent results in
longer lasting, safer, lustrous curls and waves that appear natural, glamorous, ravishing. Why put up with straight hair that is hard to dress in the latest fashion when you can know the joy of a real, honest-to-goodness genuine Cold Wave Permanent, by tonight! Ask for the NEW Charm-Kurl Supreme Cold Wave Permanent, the new, easy-to-use home permanent kit today. Test, compare, you must be pleased beyond words or your money back.
Consider this Important Fact
Only Charm-Kurl contains "Kurlium"* the quick working hair beautifier — that's why only Charm-Kurl gives such wonderful results for so much less. No wonder women everywhere say Charm-Kurl SUPREME is the nation's biggest Home COLD WAVE value! Insist alwavs on Charm-Kurl SUPREME with "Kurlium."* *"Kurlium" is U. S. Registered. No one else can make this statement.
-works "Like a million" on children's soft, fine hair.
SUPREME
COMPLETE HOME KIT
COLD WAVE
The new Charm-Kurl SUPREME COLD WAVE Kit is for sale at Department Stores, Drug Stores and 5c and 10c Stores. Get one todav — thrill to new-found glamorous hair beauty by tonight.
Each kit contains a 3-oimee bottle of salon-tvpe COLD WAVE solution, 60 curlers, 60 end tissues, cotton applicator, neutra!izer and easy-tofollow instructions.