Modern Screen (Dec 1931 - Nov 1932 (assorted issues))

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Modern Screen C)Yave your own kair... RESET YOUR PERMANENT THIS SMART WAY WITH hats that show half your hair, your wave is more important than ever before. It must be firmly set, with hardly a hair out of place . . . yet it must be soft, feminine, and above all, natural. Thousands of smart women are finding they can easily wave their own hair and re-set their permanents with Wildroot Wave-Set. It gives a smooth, lasting, natural wave . . . and is actually good for your hair! Greaseless, free from gum or sugar, it does not leave the hair sticky, nor does it leave those annoying white flakes ... a pure vegetable product. Approved by Good Housekeeping Bureau of Foods, Sanitation and Health. WHY TAKE CHANCES WITH YOUR HAIR? Try a 10 cent bottle of Wildroot Wave-Set to-day. See how easy it is to give your hair a lovely, soft, natural wave. For sale at all S. S. Kresge Company stores. Larger bottles, 350 and 600 at drug and department stores, hairdressers, barber shops. Insist on the genuine. The Wildroot name is your protection. Wildroot Company Inc., Buffalo, N. Y. THEY'RE TWINS! THEY'RE SMART'. And you can get just as good results with your own hair, if you use Wildroot Wave-Set. WILDROOT WAVE SET The SAFE wave setting fluid icy ACTUAL SIZE BOTTLE FOR SALE AT ALL S. S. KRESGE CO. STORES. 5