Modern Screen (Dec 1931 - Nov 1932 (assorted issues))

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(Above) A black velvet dinner or semi-formal evening gown which perhaps most effectively of all Loretta's wardrobe combines the youthful and the sophisticated. The wing sleeves edged with ermine, the square neck and the straight lines of the skirt couldn't be more suitable for the young girl. However (surprise!), the decolletage is cut down to the waist in back! Loretta wears with this the black velvet wrap (left). (Above, left) A new mink coat which Loretta has added to her wardrobe. It's luxuriant enough for evening wear and tailored enough for the street. smoothly and gracefully. The new dresses demand it. They also demand that you hold yourself properly. The best way to practise that is to stand with the heels about three inches apart, the toes pointing forward, and then draw yourself up easily until the back is stretched to its full length. Push the shoulders back into a straight line and raise the head — but remember the top of the head, not the forehead, should be nearest the ceiling. When you've mastered this posture you'll do your clothes justice. In standing, if you'll keep the spine erect and at the same time allow the weight of the body to rest more on one foot than on the other, it will give a more pleasing line to your gown." T'S by such simple little tricks that a girl endows her dresses with an air all their own. Loretta was taught I them as a child . . . and by no less a person than Mae Murray. I think it must have been the generous Miss Murray, with whom she lived for a year, who implanted in Loretta the love of soft, beautiful materials. To this day she's unable to resist a luscious satin or a rich velvet. "Beautiful materials, beautiful lines are of far greater importance to me than trimmings," Loretta observed, and right there she began answering the general plea in those beseeching letters that come to me. Trimming should always be subordinate to line if you want your clothes to be subtle. "Let's take evening dresses. When a young girl is getting ready for a dance it's as if she were preparing for her big act. She's going to be in the spotlight — she wants thrilling things to happen. First, she considers the man she is to be with, his age and degree of worldliness. 68