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WHERE YOU CAN BUY MODERN SCREEN FASHIONS
All the holiday fashions shown in this ssoe are currently featured at
The Hecht Company 7th & F Streets, N.W. Washington 4, D. C.
SHINING FUCHSIA DATE DRESS WORN BY KATHRYN GRAYSON page 65 Junior Miss Shop, Third Floor
'Some of the Gleam Should be You"
pages 66 and 67
LUXURIOUS BROCADE DRESS Junior Miss Shop, Third Floor SOPHISTICATED POLKA DOT DRESS Junior Miss Shop, Third Floor ELEGANT LACE DRESS Junior Miss Shop, Third Floor VIVID WOOL JERSEY DRESS Casual Dress Shop, Third Floor
"The Prettiest Package Should be You"
pages 68 and 69 DRAMATIC OUILTED HOUSECOAT Negligee Department, Third Floor CUTE TRICK COOKIE COAT Daytime Dress Department, Third Floor LEAF-PRINTED WRAPAROUND Daytime Dress Department, Third Floor BEIGE AND GOLD DATE DRESS Casual Dress Shop, Third Floor
"Gifts for Her Private Life"
pages 70 and 71 GIFT BRAS A THROUGH E Corset Department, Third Floor STOCKING POCKETTE Hosiery, Main Floor MONOGRAMMED JEWELRY Jewelry, Main Floor LEOPARD SPOTTED SCUFF Shoe Department, Third Floor BLACK GLAMOUR HALF SLIP Lingerie, Third Floor CORDUROY SEPARATES Sportswear Department, Third Floor
"Coats for the Busy Holidays"
page 72
BUTTER-SMOOTH CASUAL COAT Coat Department, Third Floor TRIPLE-V FLARED COAT Coat Department, Third Floor
ALL JEWELRY ON PAGES 66-72 Jewelry Department, Main Floor ALL GLOVES ON PAGES 66-67 Glove Department, Main Floor ALL HANDBAGS ON PAGES 69 and 72 Handbag Department, Main Floor
To order by mail, write:
The Hecht Company 7th & F Streets, N.W. Washington 4, D. C.
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IN LINGERIE!
Inspired by the fabulous Near East with its fairy-tale past comes lovely lingerie by Seamprufe. Fashion-wise these Harem beauties are different, delightful . . . color-wise they're exciting— and they're designed to give you precision fit and extra-long wear. Illustrated, harem delight, $3.98. Other Harem favorites, in nylon and Bur-mil multifilament crepe.
HAREM COLORS: Veil Pink, Bagdad Blue, Jade Green, Teak Beige, Desert Yellow, Mauve Magic, Alabaster White, Black Pearl, Mocha, Arabian Night-Blue and Persian Apricot.
RAYON FAWC
INCORPORATED FIFTH AVENUE, NEW YORK 18
SLIPS • PETTICOATS • GOWNS • PAJAMAS