Modern Screen (Dec 1949 - Nov 1950)

A dvertise ment 'Henri? JOAN LANSING It's September "fiesta" time, senoritas ... a real carnival of colorful "acts" that are most entertaining. You don't have to go far for this gay holiday spirit either . . . because it's actually right at your fingertips. Just tune your radio to your local ABC station and enjoy the vivid variety and fun that are YOURS all day. In the morning say "buenos dias" to DON McNEILL and the wonderful BREAKFAST CLUB gang at 9 AM (EDT). Everybody likes to march around the famous breakfast table con mucho gusto and get in the sparkling spirit of the day. McNEILL manages to do a. little toreadoring and keeps activities moving in marvelous style. SAM COWLING, AUNT FANNY and the other BREAKFAST CLUB amigos make the BREAKFAST CLUB a gay meeting any day. (The sponsors who call proceedings to order on the BREAKFAST CLUB are Swift, Philco and General Mills.) You'll say "caramba!" when you hear BETTY CROCKER at 10:25 AM (EDT) on your local ABC station. This twenty-minute program — featuring America's best-known homemaker — is a daily "must" for millions of housewives. Sponsored by General Mills. Another "fiesta" favorite on ABC is MODERN ROMANCES, a haunting program that appeals to modern minds and the young-in-heart. Norwich Pharmacal brings you this exciting program at 11 AM (EDT). There are plenty of quips and capers when JOHNNY OLSEN'S LUNCHEON CLUB is in session at 12 noon (EDT). Smart senoritas from coast-to-coast join JOHNNY's parties and have themselves quite a time! JOHNNY OLSEN'S LUNCHEON CLUB has Philip Morris Cigarettes on every table, in case you're wondering who picks up the LUNCHEON check. Round about 3 PM (EDT) JOHN NELSON comes along with the happiest half-hour of any day . . . BRIDE AND GROOM time for delighted, invited listener-guests. What better way to celebrate a day than attending a wedding . . . which is just what you do when you tune to BRIDE AND GROOM. When your dial is set to your local ABC station you know you can say adios to household drudgery . . . and settle down to some sparklingentertainment in gay, colorful company. Join the crowds who gather at ABC "fiesta" frolics ... on the air every weekday morning and afternoon for your listening pleasure. Holay and hasta manana!! ebon Loosing it comes up love (Continued from page 61) Winters, Marta Toren and Yvonne DeCarlo were forgotten, because during this time Howard had decided that he didn't own his heart any more. Ava owned it. "JX/Teanwhile Ida, the gayest Lupino, had LTX not locked herself in her room. Romances lit up her life like Roman candles, and faded out the same way. One admirer went so far as to steal her automobile. He thought this would keep her nicely for himself. But there were other automobiles— and other men. Finally, Ida met Collier Young, story editor, literary agent. And Howard was thinking of getting married to Ava, and Universal -International was thinking of co-starring Lupino and Duff in Woman In Hiding. Turned out Universal had the best idea. A few days after the picture started, Howard attended the opening of a new restaurant and met one of his writer friends. "How's it going?" the writer asked. "I haven't decided yet," said Howard. "Well, you've been working on it for three days . . ." "Oh, you mean the picture. The picture's fine." "Sure I meant the picture. What else?" "Nothing else," said Howard. "Nothing. Say — I've just met the most fascinating woman I've ever known in my entire life. Ida. Ida Lupino . . ." Howard talked about her the rest of the night. Even so, a romance seemed a little silly. Ida was married to Collier (although there'd been separation rumors), and even in his wildest fantasies, Howard Duff had never wrecked a home. Besides there was Ava. Ava is not the kind of girl you throw away. But she can be taken away . . . Frank Sinatra came along, and Ava sighed, "Goodbye, Howard . . ." The rumors about the Young-Lupino marriage stepped out of the rumor class and went to Reno. Then, only the two of them were left. The two of them went everywhere. "There's Howard and Ida," friends would say. "They've just made a movie together." Romance? Ha. Howard was pining for a lost love, and Ida was shaken with the failure of her second marriage. To say nothing of the fact that these two didn't seem a match, on general principles. S~\f course they were both unhappy. Why ^ shouldn't they have been? The shattering of his one big romance left the introspective Howard moody and cynical. Ida had been through heartbreak before, and now again, she was getting the business. As for Howard and Ida going together like ham and eggs — did they have to, like ham and eggs? There are other combinations. Opposites do attract, and the attraction lasts when the differences between two people can be made to work for them both. Then, too, there are a couple of sentiments that Howard and Ida share — their attachments to their families, for one thing, their love of homelife. Ida's an executive when she has to be, hard-boiled as they come. But when she doesn't have to be, she likes to relax. Howard's tired of the bright spots. When he walks into a nightclub, the music hits him, the hatcheck girl goes coy, and the smoke gets in his eyes. He'd rather be home. Often now, on Sunday evenings, Ida, Howard and both their mothers gather in a living room to watch television or to talk. This would probably surprise a few people. "How do they get Ida to sit still?" they might wonder. They might be even more flabbergasted by this story: One night Howard went over to Ida's house to pick her up, and Ida's mother answered the door. He followed her into the living room where several of Mrs. Lupino's friends were sitting around, talking. Howard joined them for a while, but he kept looking toward the door. "Do you think Ida's ready yet?" he finally asked her mother. "Oh, Ida's in the kitchen, Howard." "Cook's night out?" he laughed. "Well, yes. That's it exactly ... go in, and see for yourself." He went in, and saw for himself. There was his "date" up to her knees in pie crust, her face smeared with flour. "That you, Ida?" he said, amazed, and for once, almost lost his balance on the kitchen stool. "I'll be with you in a second," she grinned, filling the pie crust with beefsteak and kidneys. "The cook walked out," she I SAW IT HAPPEN One day when I still was a WASP pilot. I was checking the weather for a proposed flight from Dallas to El Paso. The weather officer was briefing me with all known inf ormation on clouds, winds, and icing to be expected along the route. I'd been paying no attention to the Navy officer standiixg beside vie, when suddenly he asked, "Think you can make it?" Suspecting the usual ribbing Army pilots get from the Navy, I was about to make a snappy remark when I looked up and recognized Lt. Robert Taylor. He'd simply been asking because he expected to fly the same route. Virginia L. Sweet Schenectady, New York said briskly, as if every time a cook walked out, Ida walked in. "Guess you'll do," said Howard. "Do for what?" "Do for me . . ." A nother thing. Every Sunday night at five, Ida, who likes mysteries the way kids take to spinach, turns on the radio, and listens to detective "Sam Spade." alias Howard Duff. No one can speak to her; no one can touch the dial, until "Sam" signs off with the words "Goodnight, sweetheart." What are the gossips waiting for? Here's a natural. It's simple, really. They're a pair who like being together. They always have a hundred things to talk about; they respect each other. He makes her calm, she teaches him how to lose his temper. He's becoming an extrovert, she's becoming intense. Does that sound like an impossible affair? "My Ida seems very taken with Howard," her mother will tell you if you ask her. "We're all crazy about him." That about sums it up. The clues are all here, maybe "Sam Spade" could tell you the end. Maybe it'll be a happy ending. Anyway, after Ida finishes Mother Of A Champion, she's going to England to visit some relatives. If Howard follows her there, the romance would seem too obvious to deny. It's too obvious even now, because no matter how you look at it, the picture comes out love. The End