Modern Screen (Dec 1949 - Nov 1950)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

One of these Twins has a Toni, the other has a $20* permanent. Can you tell— WHICH TWIN HAS THE TONI ? Look closely! Compare the shining softness . . . the live, long-lasting "spring" . . . the lovely natural look of both permanents. Which is which? You can't tell! Not even experts can find any difference between the $1 Toni and the beauty shop wave. Because a Toni looks as natural, feels as soft as a $20 wave (including shampoo and set.) It's actually guarantied to be as beautiful and Hair sty la by William last as long. Your Toni has that natural look from the first day. There's no frizz! Even if your hair is baby -fine, bleached or tinted, Toni's gentle Creme Waving Lotion leaves your wave as satin-soft and easy to set as Alva Anderson's (at left). You can be sure of this for only Toni has given over 93 million natural -looking waves to all types of hair. Try a Toni -you'll love it! Toni alone, of all home permanents— looks so natural, feels so soft! That's why more women choose Toni than all other home permanents combined! Here S the reason! Toni contains its own gentle blend of the very same waving ingredients used in most expensive beauty £ _ shop lotions. Yet Toni costs only I with SPIN cur/ers $2.29 HOME PERMANENT LOUELLA PARSONS' good news One day, she was having breakfast in the drug store at the Beverly-Wilshire Hotel when Paramount talent scout. Milt Lewis, happened to be having a cup of coffee in the very same spot. He looked — then gulped — and not because his coffee was too hot. He said later, "I was looking at the most beautiful girl I think I have ever seen." Afraid she might think he was just a wolf, he almost stammered as he said, "Look here. I'm a Paramount talent scout. If you don't believe me, call me at the studio in half an hour. Then come over immediately for a test." Even in her wildest dreams, Mary did not suspect that the role she would test for was with the great Olivier and Oscar-winning Jennifer Jones! She was far too nervous to make a test that first day. But two days later, when she reported to Director William Wyler, Laurence Olivier was there, himself, to coach her in her lines and play two scenes from the movie with her! Can you wonder that Mary Murphy, former package wrapper, thinks it's Christmas every day since fate brought her to that corner drugstore for an inexpensive breakfast before reporting at the store for her wrapping job? j XJad a wonderful time on my vacation at ; A Del Mar. Betty Grable got down to the track several times after being sure her movie with Dan Dailey wouldn't permit. The fans go crazy for Betty — she is always so sweet and cordial — and she looks glamorous even when she is wearing sports clothes. She usually wears red or green coats — and with her blonde hair still worn shoulder length — she is easy to spot. I particularly noticed how nice she is to the fans with cameras. Always stops and poses for them^-and so does Harry James. Lucille Ball was recuperating at the same place I stayed— the Del Mar Hotel— and I saw her frequently. No one will ever know how heartbroken she and Desi Arnaz were over losing their expected baby. After ten years of marriage, they had been so thrilled when they thought the Stork was soon going to visit them. But Lucille doesn't talk about it any more. Nor does Desi. The important thing is for her 1 -to get her health back — because she has been quite ill. Getting back to the race track — Victor Mature was frequently spotted at the S2 windows, not seeming to care very much whether he won or lost. "I never bet enough to hurt," he grinned. "Mrs. Matures little boy is too smart for that." George Raft showed up one day with a beauty he seemed mad for. She looked no more than 15 — but George solemnly assured me she was a snappy 22! After all that fun, it isn't exactly easy to get back on the beam again. Isn't that the way you feel after your vacation? But that's all for now. See you next month!