Modern Screen (Jan-Dec 1960)

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MAR -4 I960 Every time you brush your teeth . finish the j ob. . .reach for listerine Germs in mouth and throat cause most bad breath. You need an antiseptic to kill germs and no tooth paste is antiseptic. No tooth paste kills germs the way Listerine Antiseptic does . . . on contact, by millions, on every oral surface. No wonder more American families use Listerine than all other mouthwashes combined! listerine stops "bad. "breath. 4 times hetter than, tooth, paste ! YOU KILL GERMS ON 4 TIMES AS MUCH ORAL SURFACE THE LISTERINE WAY* Tooth paste reaches Listerine way kills only teeth, gum germs on tongue palline. And it's NOT ate. tonsils, all over ir' sep'jc. mouth and throat. ,