Modern Screen (Jan-Dec 1960)

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IC Now— Pablum and BiB infant foods simplify your baby feeding problem Developed by doctors, these growth foods fill 4 specific needs in any nutritionally balanced infant feeding system. Have you wondered when shopping for baby foods. "Am I sure my baby is getting properly balanced nutrition?" Our nutritional specialists have designed Pablum® and BiB® infant growth foods to help you answer this important question. When you choose from the wide variety of Pablum cereals and BiB juices, you can be sure you include each of the following basics of nutrition : O "'OH ENERGYEach ounce of Pablum Oatmeal, Barley. Rice or Mixed Cereal contains more than 100 energygiving calories. And Pablum Rice Cereal is hypoallergenic, is often prescribed for babies with allergies. © HIGH PROTEIN -Pablum High Protein Cereal is 35% protein -more than twice as much as in ordinary infant cereals. © high vitamin C-Onlv BiB juices are fortified with natural Vitamin C. Less than 1 ounce of any BiB juice contains all the Vitamin C your baby needs each day. And it's all natural Vitamin C— no synthetics. For variety in taste, there are seven BiB fruit juices, including Prune-Orange, a natural laxative used for its regulating effect. O important minerals-BiB vegetable juices, Tomato-Carrot and specially reconstituted Tomato, supply important minerals like calcium, phosphorus, and iron. Iron is particularly important to build red blood cells and guard against anemia. So next time you stand before the baby food shelf in your store, choose with confidence. Choose an assortment of Pablum and BiB growth foods — five Pablum Cereals and nine BiB Juices developed by doctors for your baby. Mead Johnson <& Company EVANSVILLE, INDIANA