Moving Picture World (Jun 1919)

June 7, 1919 THE MOVING PICTURE WORLD 1533 REVIEWS AND cm Cast. Helen Rowland Kitty Gordon Henry Rowland Mahlon Hamilton John Sterling W. Lawson Butt Spiff y Dick Rosson Story by Anthony McGuire. Directed by Wallace Worseley. Scenario by Jack Cunningham. The Story. The theme of "Playthings of Passion" deals with a period in the life of a young woman of fashion who married a man for his money. In the course of time, while she squanders his wealth on fine clothes and bridge, an evangelist of the slums calls on him for financial aid in an uplift scheme. The evangelist is invited to the rich man's home and is requested to try to interest his wife in his mission work for the purpose of diverting her mind from the frivolity. The experiment results in the woman and her spiritual guide falling in love. Called to task by the husband, the evangelist promises to cure the woman of her infatuation for him, and on her next visit to the mission he sets the scene for his own disgrace as a drunkard. The woman turns in disgust from the evangelist to her own husband, discovering that she has suddenly acquired an affection for the man she married. Program and Advertising Phrases: Kitty Gordon Stars in Intensely Dramatic Subject Showing Two Sides of Life. Society Queen Interests Herself in Charity and Almost Loses Her Husband. Society Woman as Charity Worker Finds Charity Begins at Home. Foolish Woman Victim of Her Own Shallowness and Insincerity. Powerful Story Again Finds Kitty Gordon Gowned Gorgeously. Advertising Angles: Play up Miss Gordon's back and dresses, making this your chief bid. It would be well to use the story angle if you appeal to the churchgoers that they may be advised of the trend of the story. But centre chiefly upon the star to get this over. Advertising Aids: Two one-sheets, two three-sheets, one six-sheet, one twentyfour-sheet. Ten 8x10, eight 11x14 and two 22x28 photos. One and two-column advance scene cuts. Mats, slides, music cues. Press sheet. ADVERTISING AIDS (Continued) «i .>> 'Full of Pep' Metro Pictures Corporation Features Hale Hamilton In Breezy Comedy. Reviewed by Robert C. McElravy. THE title of this five-reel Metro picture, "Full of Pep," in no way misrepresents the character of the story. It gets into a first rate vein of humor, and maintains it to the finish, with several big laugh scenes thrown in for good measure. Hale Hamilton is in splendid comedy form in this, and is assisted by a cast which includes Alice Lake, Alice Knowland, Victor Potel, and others. The opening scenes are laid in the United States, where the hero gets a smile from the heroine in a railroad station. She is just departing for Central America, where her father is president of a small country afflicted with a chronic tendency toward revolutions. Fate is kind, and soon sends the hero in the same direction, personally conducting a consignment of munitions, and carrying a side line of a wonderful tonic preparation, called "Pep." The Central American end of the production has been nicely staged. The hero finds himself in the center of conflicting elements, and has to make a fight for the girl against a treacherous officer in her father's army. The story interest carries well, and certain of the comedy hits are unusually good. Cast. Jimmy Baxter Hale Hamilton Felicia Bocaz Alice Lake The Duenna Alice Knowland Gen. Lopanzo Fred Malatesta Escamillo Gomez Charles Hill Mailes Beanpole Victor Potel President Bocaz R. D. MacLean Story by Rupert T. Hill. Directed by H. L. Franklin. The Story. Jimmy Baxter is salesman for his father's munitions plant. He misses a train at a certain station, and while in the waiting room, gets an unexpected smile from a pretty girl. He learns that she is going with a companion to Central America. Soon afterward, in New York City, Jimmy learns that his father is shipping a secret consignment of munitions to Santo Dinero, and Jimmy eagerly applies for the job of escorting the munitions thither, for it was to this town that his new acquaintance was bound. He takes along a friend, called "Beanpole," and their ostensible business in Central America is to sell a wonderful tonic called "Pep." On arriving in Santo Dinero, Jimmy Hale Hamilton In some sidelights and reflections from "Full of Pep." learns that Felicia, the girl of his heart, is the daughter of the president. He meets both the girl and her father, and later collides, in his love affair, with General Lopanzo, who also seeks the girl's hand. Jimmy proceeds to endear himself to the natives by first selling them "Pep," and then giving it away in vast quantities. General Lopanzo makes a treacherous effort to gain the presidency, over the head of the present occupant, but Jimmyfrustrates the effort in an amusing way, by promising the army plenty of "Pep," and also wins the girl. Program and Advertising Phrases: Hale Hamilton in Breezy Metro Comedy that Lives Up to its Name. A Story Brim Full of Humor With Additional Laughs Thrown in for Good Measure. How a Young Man Followed a Pretty Girl's Smile Which Led Him Into the Midst of a Latin-American Revolution. Rapid Fire Comedy Cleverly Combined With Thrilling Romance Centering Around a Hustling Salesman and a Pretty Girl. Advertising Angles: Play up Hamilton, but make the fullest use of the title, ringing all the possible changes. Try such stuff as "The show for Monday and Tuesday is full of Pep. That's the big idea." Then a day or so later go on to explain that that is the title. Then get on the side angles, such as "He filled the army full of 'pep' and then they couldn't fight." "Pep would be great stuff after July first. Want the agency? Apply (house and date)." Advertising Aids: Two each one, three and six-sheets. Press sheet. Filler sheet. Ten-minute novel. Slide. Heralds. Lobby displays, 8x10 sepia, 11x14 sepia, 22x28 colored. Cuts. Released May 26. "The Bishop's Emeralds" Pathe Releases Six-Reel Virginia Pearson Photoplay Presenting Melodramatic Plot. Reviewed by Robert C. McElravy. A PLOT of old-fashioned melodramatic flavor has been depicted in this six-reel subject, produced by the Virginia Pearson Photoplay, Inc. It was based on a novel, written by Capt. Houghton Townley, and carries a certain "bookishness" in the opening reels. It is told in narrative style, and perhaps some stronger dramatic effects would have been achieved by shortening the introduction. However, once the plot gets going it develops some interesting situations of a typical melodramatic type. Virginia Pearson, who plays the leading role, finds herself an unconscious bigamist, having married a second time in the belief that her first husband and her daughter were dead. Both the first husband and the daughter turn up. Sheldon Lewis plays the role of Richard Bannister, the first husband, who is a crook. Some of the best acting in the film is contributed by Mr. Lewis, who appears in proper person, bereft of his usual equipment of whiskers, iron claws, and the like. He gives a polished performance as a villain of the black-mustached school. This has been carefully handled in the matter of photography, subtitles and continuity. Despite its length, it is better than the average melodrama of its type. Cast. Hester, Lady Cardew. . .Virginia Pearson Lord John Cardew, Bishop of Ripley Robert Broderick Jack Cardew, his son Frank Kingsley Mabel Bannister Lucy Fox Caroline Cardew-. Marcia Harris Voss, Bannister's valet. . .Walter Newman Richard Bannister Sheldon Lewis Story by Captain Houghton Townley. Scenario by Frank S. Beresford. Directed by John B. O'Brien. The Story. The Cardew family resides at Ripley Manor, England, and its head, at the time of the story, is Lord John Cardew, Bishop of Ripley. He has three proud possessions, Lady Hester his second wife, a son named Jack, and the famous Cardew emeralds. Lady Hester is a beautiful woman, and is perfectly happy as the bishop's wife. Jack Cardew has just fallen in love with Mabel Bannister, and Lady Hester is (Continued on page 1535.)