Moving Picture World (Jun 1919)

June 7, 1919 THE MOVING PICTURE WORLD 1539 REVIEWS AND ADVERTISING AIDS (Continued) ing him on a certain date. Use the pressbook definition of a buckaroo to arouse interest in the character. Then give a brief sketch of the story — not the entire story, but just the high lights, or tell that he swaps clothes with a bandit pursued by the sheriff, and invite them to guess the rest. If you have some extra money to spend on this attraction, put it into lithographic paper. Be generous to the newspapers, but pictorial paper will sell this best. "Beauty Proof" Harry T. Morey Plays Heroic Role in Tale of Canadian Northwest for Vitagraph Company. Reviewed by Margaret I. MacDonald. THE Vitagraph production, "Beauty Proof," has rather a misleading title, when you stop to consider that it is a melodrama and not a comedy. Harry T. Morey plays the role of a mounted policeman of the Canadian Northwest in a realistic manner, and pretty Betty Blythe makes the feminine lead stand out strongly. The picture is not perfect by any means, displaying at times, slight inconsistencies; but it has the true ring of life in the Northwest, and reckoned in a general way, makes good entertainment. The snow scenes, dog teams, thrilling fights and hairbreadth escapes give it special box office values. The support abounds in appropriate types, and the characterization is in the hands of competent players. Cast. Corporal Steele Harry T. Morey Carol Thorpe Betty Blythe Hodges, Alias Garson. .. .George Majeroni Young Thorpe Denton Vane Inspector McGregor Robert Gaillard Story by James Oliver Curwood. Scenario by Edward J. Morlogne. Directed by Paul Scardon. The Story. The hero of "Beauty Proof" is Corporal Steele, a member of the Canadain Northwest mounted police. Because he is a woman hater and supposed to be "beauty proof," he is sent to bring in Thorpe, a man who has been accused of attempted murder, and whose sister has vowed to have him freed of the stain. When Steele appears in the town of La Pas, she sets a trap for him, in which two men jump from a tree onto his back. He is then tied and made a prisoner in a wooden box and left in the office of a man named Hodge. Carol Thorpe comes alone to Hodge's office and repeats her story of how her brother tried to kill Thorpe in defense of his sister, when he found Hodge attacking her. When Steele hears Hodge again attacking the girl, he breaks loose, pries the box open, and discovers that Hodge is the same man who robbed him of his wife in former years. From this point of the story there is a continual struggle between the two men, Steele sav Write for our i*p todate price Urt. Amusement Supply Co. Largest Exclaslr* Dealers to the MOTION PICTURE TRADE 300-302 Mailers Bldg. 5 South Wabash Ave. CHICAGO, ILLINOIS Dealer* la IfoUocraab. Standard and Simplex Mortal Piston Machine*. National Cartons, Minna* Screen* and Ererrtnlnc for the Theatre WE SELL ON THE INSTALLMENT PLAN 4 K. W. Electric Generating Set. 60 or 110 volts for stationary or portable moving picture work and theatre lighting. Smooth, steady current, no flicker. Portable type with cooling radiator all self-contained. Send for Bulletin No. 2* Universal Motor Co. oshkosh, wise. For Color Effects Use ^tecv Hoods Colors Are Beautiful, Brilliant and Permanent Hoods Slip Over the Bulb WAT AHEAD OP DIP AND LESS COSTLY aFn°d 25 or Slo w! Reynolds Electric Co. Lamp* 426 S. Talman Ave., Chicago, III. THE CINEMA NEWS AND PROPERTY GAZETTE 30 Gerrard Street W. I. London, England Has the quality circulation of the trade in Great Britain and the Dominions. All Official Notices and New* from the ASSOCIATION to its members are published exclusively in this Journal YEARLY RATE: POSTPAID, WEEKLY. 17.25 SAMPLE COPY AND ADVERTISING RATES ON REQUEST Appointed by Agreement Dated 7|8|14 THE OFFICIAL ORGAN OF THE CINEMATOGRAPH EXHIBITORS' ASSOCIATION OF GREAT BRITAIN & IRELAND, LTD. THE ARGUS LAMP & APPLIANCE CO Manufacturers of Argus-Sheck Universal Adapters for Mazda Lamp Projection and Argus Crystal Bead Screens Write for catalog. CLEVELAND, O. Por the fnllest and lateat news *f the m eying picture industry In Great Britain and Europe— for authoritative articles by leadins British technical men — for brilliant and strictly impartial criticisms of all Alms, read THE BIOSCOPE The Leading" British Trade Journal with an International Circulation 85 Shaftesbury Avenue, London, W. Specimen on Application ing Hodge from others who would have revenge on him, so that he may have the pleasure of putting the villain out of the way himself. Finally Hodge is killed in a fight with Steele, and the beauty proof mounted policeman discovers that he has fallen in love with the girl whose battles he has fought. Program and Advertising Phrases: Harry T. Morey in Thrilling Drama of the Great Northwest Written by Famous Author. Stirring Story of a Woman Hater Who Discovered That He Was Not "Beauty Proof" When Cupid Got Busy. Virile Story of the Canadian Wilds Filled with Thrilling Fights and Hairbreadth Escapes. Where the Hero Saves the Villain From Others in Order that He May Work Out His Own Scheme of Revenge for Past Wrongs. Advertisnlg Angles: Center your advertising on the star, Harry T. Morey, rather than on the story, mentioning other Morey successes which have played your house. Tell however that the story is by James Oliver Curwood, a celebrated novelist and writer of many screen dramas. Bring out the fact that the picture is a drama, as the title might lead many of your patrons to think it is a comedy. Work on the angle of the member of the Northwest Mounted Police, who was supposed to be "beauty proof," using such phrases as, "Is there such a thing as a beauty-proof man?" "Corporal Steel thought he was 'beauty proof until the right little girl came along and proved otherwise," "What is a 'Beauty Proof man? Come to blank theatre on blank date for the answer." As this is a play of the Northwest, snow shoes or any other available paraphernalia suggestive of winter would be appropriate for lobby decoration. Advertising Aids: One design each one, three and six-sheets. Window cards. Lobby display, 11x14 and 22x28. Heralds. Slides. Plan book. Press sheet. » "Phil-for-Short Six-Reel World Picture Features Evelyn Greeley in Comedy Subject. Reviewed by Robert C. McElravy. THIS six-reel World Picture, entitled "Phil-for-Short." is a light comedy of pleasing character, not especially strong in plot, but quite agreeable on the whole. The subject is presented by a cast headed by Evelyn Greeley and Hugh Thompson. It has some drawbacks in the way of continuity, as instead of telling a simple, straightforward story, it really subdivides into two main situations. The closing scenes in the bungalow seem almost to constitute a separate episode. The subject contains some good outdoor views, but the effect of subtitles thrown over and at one side of actual scenes in the story is not always a happy one. The heroine is the daughter of a Greek scholar and she interprets certain classic dances, which gives opportunity for some picturesque effects. As a whole this narrative, while enter(Continued on page 1541.) National Electric Ticket Register Co. Itatraracturers of Hectrio Ticket IssaInf Machine* for Mortnj Picture Theatre* and Restaurant*. Sold direct or through your dealer. NATIONAL ELECTRIC TICKET REGISTER COMPANY 1511 North Broadway St. Loul*. Mo., U. 8. A.