Moving Picture World (Jun 1919)

Record Details:

Title:
Moving Picture World
Date:
Jun 1919
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jun 1919)
Leaf #:
000159
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
September 21, 2023
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June 7. 1919 THE MOVING PICTURE WORLD 1543 Reviews (Continued) in New York, and they have to cook up an adultery charge. Drake sends a friend to tell Eleanor that Drake is sick in a hotel room. This man gets her there and locks the door. Drake, with a witness, breaks in. Eleanor's one-time lover is an employe of the divorce lawyer, and when she comes to protest that she has been "framed," he overhears the conversation, throws up his job, and undertakes to defend Eleanor. Eleanor has told her story to Drake's rich father, who knows his son well enough to believe it. He kicks the villain out of his house. A scrap of paper has been found that proves that the scheming woman had a part in the conspiracy to besmirch Eleanor's reputation. This serves to scare the hotel clerk into confessing, and this provides more evidence. Little by little,, the charge of conspiracy against the lawyer who promised the divorce and all concerned in it, is substantiated. It is kept back till the trial, and in the last act, is slowly produced, to the gradual but complete discomfiture of the rogues. Program and Advertising Phrases:. How a Rascally Husband Sought to Dishonor His Wife Told in Thrilling Story with Smashing Climax. Gladys Brockwell Star of Unusual Story of an Innocent Wife Who Was "Framed" by Her Degenerate Husband So That He Might Get a Divorce. Absorbing Story of a Woman Unjustly Accused, and How She Finally Proved Her Innocence. How a Clever Woman Foiled the Nefarious Scheme of Her Degenerate Husband Told in Amazing Photoplay. Advertising Angles: Make good use of Miss Brockwell's name and play up the title. You can scare half the town into interest by adapting the old summons idea and serving men with a summons and complaint in a divorce case, or whatever the local legal term is. Make them as realistic looking as possible on the outside, but frankly an advertisement within, with the title in big black letters. Get a collection of traps for your lobby display and include a picture of a beautiful woman, saying she is the divorce trap, the most dangerous trap of all. Advertising Aids: One, three and six sheets, two styles of each. Lobby displays, 8x10, 11x14 and 22x28. Announcement slide. Cuts, mats and press sheets (cuts are made on special order at rate of 20 cents per column; mats and press sheets are mailed gratis). Released May 25. Fox Film Company. VIRTUOUS HUSBANDS (Fox Sunshine Comedy), May 25. — Another hit as a laughmaker. Has an astonishing amount of fresh matter and witty subtitles that add much to the fun. The picture is not describable, but we can say that it is a sure thing as an entertainment. Pathe. PISTOLS FOR BREAKFAST (RolinPathe), June 8. — A comic number, featuring Harold Lloyd, Harry Pollard and Bebe Daniels. Two hoboes forcibly exchange clothes with the men, who then ride the bumpers of a freight train to the next station. There are some fairly humorous situations in this, but it is hardly up to the average production bv this company. DANGER AHEAD (Pathe), June 8. — Chapter 8 of "The Tiger's Trail." Jack rescues Belle from the cave filled with water, over which burning oil has been poured. Belle hides a stranger, who is fleeing from the law, but claims to be innoce»t. In return, the stranger obtains The New Moving Picture Projector WAIT FOR IT! MASTER Machine Tool Co. INC. 2638-2640 Park Ave. Phones Melrose 362-363 NEW YORK for her the "Pact of Three," in a dramatic manner. The number winds up with the fall of an auto over a cliff. This is full of stirring action. SWAT THE CROOK (Rolin-Pathe). — A comedy number, featuring Harold Lloyd, Harry Pollard and Bebe Daniels. This is a characteristic knockabout subject. It pictures the adventures of a penniless young man, who finds himself in a house full of crooks. The scenes are amusing. Universal Film Company. A LEAP FOR LIFE (Universal), May 12. — This chapter of the "Red Glove," No. 9, repeats the jump made by Billie from the oil derrick to the roof of a nearby house. Billie learns from Mason North that she has inherited a fortune and that her real name is Willa Murdaugh. Before going to claim the fortune she has further exciting tilts with Wiley over the Red Glove and narrowly escapes death from an explosion of T.N.T. on a barge where she had taken refuge. The interest of the serial holds up well. OUT OF DEATH'S SHADOW (Universal), May 19. — Chapter 10 of "The Red Glove." After the explosion of T.N.T. on •the barge Billie swims 'with her rescuer to safety. She goes to claim her fortune and meets her cousins, the Halsteads, who give her a rather cool reception, since she is dressed in overalls. Later she appears in feminine clothes. Wiley determines to marry Billie, and this brings the enmity of her cousin, Angelica Halstead. The plot developments are interesting. The number closes with an exciting auto plunge from a high cliff into the sea. LAY OFF! (Star Comedy), March 17. — Eddie Lyons and Lee Moran appear in this jangled love affair, with Gertrude Astor and Mildred Moore. There is a jealous wife, and a brother who is alarmed about his sister's reputation. The complications are not extremely laughable, but carry good entertainment for so slight a plot. THE BLACK HOUSE BANDIT (Western), March 15. — Helen Gibson appears in this two-reel subject as the daughter of a sheriff. Her father is murdered and she successfully undertakes the task of bringing his murderer to justice. The action of this number is good and contains considerable suspense. The cast is also generally appealing and the Western scenic effects are good. HOME RUN BILL, March 17. — This number shows "Smiling Billy" Mason as a •waiter in a boarding house. The meateaters and vegetarians meet on the baseball diamond. There are amusing moments, but the plot is very thin and the incidents are scattered. RIDING WILD (Western), March 23. — A two-reel story of the West, featuring Helen Gibson, Leo Maloney and others. The girl is the daughter of a bandit leader and the hero a secret service man. There is not much suspense in the action, but the number contains some fine riding and a great deal of picturesque scenery. The continuity is too uneven to get the strongest dramatic effects. THE SMELL OF THE YUKON (Star Comedy), March 24. — An amusing burlesque subject, featuring Eddie Lyons, Lee Moran and Mildred Moore. The principal scenes occur in a dance hall, where Eddie plays the ukelele and Lee appears as a "bad" man. Rivalry over the girls brings on some quite laughable mixups. HIS BUDDY (Western), March 29— A two-reel Western subject, written by George C. Hall, featuring Pete Morrison, "Hoot" Gibson and Yvette Mitchell. The action centers about the efforts of the elder brother, who is sheriff, to save the younger from a lynching, the latter having been falsely accused of shooting a girl. In this he is successful. There are some good scenic effects in this, and the story, while not extremely dramatic, is very entertaining. It makes a good subject of its kind.