Moving Picture World (Jun 1919)

Record Details:

Title:
Moving Picture World
Date:
Jun 1919
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jun 1919)
Leaf #:
000181
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
September 21, 2023
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June 14, 1919 THE MOVING PICTURE WORLD 1565 The Universal Challenge Serial Featuring ELMO LINCOLN andGPACE CUNAI5D Stop a minute, Mr. Exhibitor, and think of the advertising possibilities of this big new Universal Serial. Figure the value and prestige of announcing the great Elmo Lincoln with his big reputation as the Star of that whirlwind success — "TARZAN OF THE APES" — that millions have read and seen. Think of the advertising value of Lincoln's name as the Blacksmith in "THE KAISER, THE BEAST OF BERLIN." Then add to this advertising value the name and fame of Grace Cunard. No serial filmed in years possesses such advertising possibilities as this big new Universal serial winner. You can advertise it from many angles, each with big drawing power for 18 weeks. DO THIS IMMEDIATELY: Get a copy of the new Advertising and publicity campaign book from your nearest Universal Exchange. See what is prepared for you to help you put this new winner over for 18 weeks. AND MORE BIG HELPS COMING. Also GO SEE as many episodes as your Exchange has ready to show you. That's all you'll require to plant your booking instantly. GET BUSY NOW! UNIVERSAL FILM MANUFACTURING CO., Largest Film Manufacturing Co. in the Universe. CARL LAEMMLE, President. 1600 BROADWAY, NEW YORK.