Moving Picture World (Jun 1919)

Record Details:

Title:
Moving Picture World
Date:
Jun 1919
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jun 1919)
Leaf #:
000187
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
September 21, 2023
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June 14, 1919 THE MOVING PICTURE WORLD 156'-ยป ~U Co? Mure? 4*0 FIFTH AVENUE Mr. Jules Mastbaum, Stanley Company, Philadelphia, Pa* June 3rd, 19 19. My dear Mr. Mastbaum : Regret that I cannot meet you in Philadelphia this week. I am held here conoluding details of the very subject of which you write. Frankly, as long ago as last December we saw this coming. We foresaw then the questions that you and hundreds of exhibitors are now asking. Vie knew that this fall would bring vast changes in the industry which no company wishing to hold leadership could afford to ignore. And we backed our belief by preparing half a year in advance. Have therefore spent four of the past five months on the Coast cooperating with our production forces in the task of creating, far in advance of release, the powerful pictures needed to meet the new demands. Since my return to New York, we have been going over the distributing proposition with a fine-tooth oomb. Aided by the presence and advice of our branch managers, we are working out a. sales and exploitation plan flexible enough to meet the manifold needs and conditions of the exhibitors of America. Naturally, no exhibitor can make his bookings safely until he learns, just what our policy is to be. We expect to issue a definite and concrete announcement the first week of July, and I shall then be very glad to run over to Philadelphia and go over the whole proposition personally with you. Very cordially yours. j^J&^^U^^, iHliiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiiiiiiiiiiiiiiiiifiiiiiiiiiiiiiiiiiiiiiriffiiiiiiiiiiifiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiriiiiiiii