Motion Picture News (Jul - Sep 1930)

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54 Motion Picture N ezv s July 5, 1930 MANACE-l?fvRGUND TABLE CLUB Oscar Makes His Stunts Work Overtime; Here's How Want an example of how a stunt can be repeated on any picture merely by changing it around a bit? If you do, look at this work turned out by Earle Oscar, manager of the Ritz Theatre in Athens, Ala. The two photos show different fronts. One was used to sell "Revenge" and the other one to plug "The Mississippi Gambler." When he played the first picture, he placed a number of stills under the marquee and arranged them so that they spelled out the title of the picture and when the residents of the town got a look at Swanson's Fronts Create A Lot Of Interest In Miami >M/SSI5S!PPi CHMBL.E III I this a good many of them complimented him on his idea. The other front plugged "The Mississippi Gamble r," and this time, instead of using stills, atmosphere was supplied by the use of ordinary playing cards, to the good effect that may be seen in the picture. From these two stunts we hope that you have seen why it is not necessary to throw away a good stunt after it is once used (as a matter of fact we don't know who does) but it is a habit with some showmen to put it away until the same type of picture rolls along again. This showman from Alabama has passed along a number of examples of what he has been doing and is doing to sell his shows and, as he says, "I get a great many valuable ideas from my fellow members and I'm more than pleased when I can contribute something." With an "All for One and One For All" spirit of this sort, is it any wonder that Earle keeps his house running well? Among the showmen who are way up in front for turning out classy fronts, you'll find R. M. Swanson, manager of the Hippodrome Theatre in Miami, Fla. If you'll recall it was only a short time ago that we told you about the front he created for "Free and Easy" and in which story we expressed regret because we did not have a photo of it to pass along. But this front that we are showing on "So Long Letty" is the one from which the other one was copied. So here it is. Panels of beaverboard were used in covering the sides of the lobby entrance as well as the box office and entire lobby front. On this was pasted particles of broken glass intermingled with stills, cut-outs carrying copy of star names and large cut-out letters spelling out the title of the picture. So many favorable comments were heard about this unusual lobby display that Swanson used practically the same effect some two weeks later on "Free and Easy." The "Free and Easy" display was given a fresh coat of paint and the broken glass was given a coat of glitter which made the effect more striking than before. Of course, different cut-outs, stills, etc., were used to emphasize that "Free and Easy" was the current attraction. Now all that you have to do, if you want to construct a front of this sort is to refer to our other story and work from the photo and if you want to know any more about the construction we are sure that Swanson will be glad to give details. Adjectives Still Going Strong ! ! ! Maybe some of you boys thought you could exhaust our supply of adjectives, but we're here to say that you will have to go some. The supply will hold out as long as you want to accumulate a whole volume of them. Here's some more; some are real tongue-twisters, others are peppy; and you'll find a few that will hand a laugh or two: ABSOLUTE DURABLE ESTABLISHED IMMOVABLE IMMUTABLE IMMOBILE INALIENABLE INCONVERTIBLE INDEFECTIBLE INDELIBLE INDESTRUCTIBLE INEFFACEABLE INEXORABLE INFLEXIBLE INSOLUBLE IRREVOCABLE INVARIABLE MORDANT PERMANENT POSITIVE RIGOROUS UNCHANGEABLE UNCOMPROMISING UNYIELDING ABSTRUSE AGGRAVATING BOTHERSOME BURDENSOME CUMBERSOME DISPIRITING EMBARRASSING ENTANGLED GORDIAN IMPEDITIVE INCOMPREHENSIBLE INCONCEIVABLE INCREDULOUS INEXPEDIENT INTRICATE IRKSOME LABORIOUS MANIFOLD MEDDLESOME NONPLUSSING OBJECTIONABLE OBTRUSIVE OFFICIOUS ONEROUS RECONDITE Oh, yes. Perhaps you may want a few nouns, or verbs? Just say the word and we'll "shoot 'em along" M. R. T. C.