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MOTION PICTURE MAGAZINE
155
|Buy your Diamond intelligently
Vbay by the Carat from thelmpovtev Ygeta bankable Money Rick Guarantee j \ BARNARD & CO. alone offer alLthis
^yift O Per Carat for Genuine
kJoOISDIAMONDS
Exact Size of ?8 Carat
Genuine Hlu< Whim
Perfect Oat Diamond which Barnard a <
offer at only $1'.K Regular 850 to $'i0 value at retail. Hot6 the larne size our perfect cutting (fivea in Huh c.irnt weiirlit.
$29 the diamond $ 2 the 14 kt. ring $31 compete
14 k. solid gold mountings at factory cost!
Uk. 6-tooth Complete, with Jo carat dia t » « 7c mond .... V*1*-'3 mon.l 3-4 carat diamond. &68.7S
BARNARD
WAR -PRICES Ys Carat $6.25 SMASHED ON lA Carat $15.50
BLUE -WHITE GEMS! XA Carat $40.25
If you expect to invest in a diamond between now and
Xmas it will pay you to get my big free book. It will open your eyes to diamond facts necessary for you to know in order to buy safely and intelligently. Let me show you how my new cut-profit plan has cut down the price for Diamonds of popular BLUE WHITE quality to $88 per carat. This startling direct import price is actually less than jewelers must pay wholesale ! Learn how you can keep in your own pocket the 35 per cent that represents the profits of brokers, jobbers and retailers.
Send No Money! Just mail coupon
I know and I want you to know that we can sell you
the same diamond for less money, or a bigger, better diamond for the same money. To prove it, I will send you and let you examine any diamond and mounting in our vast stock, at our expense. You will not be obligated to buy. I get all my vast business in this way. Doesn't this prove my prices lowest and my values best ? I will ship anywhere, by any express or in care of any Bank.
We alone give a BANKABLE
Money Back Guarantee
with every diamond we sell. You can take it to any bank in America and cash in your diamond investment if you want to. No other Money Back Guarantee has this feature, which makes evasions and delays impossible. Here at last is perfect protection ! And my guarantee gives you full value in exchange forever !
1917 De Luxe Book of Diamonds gives you all the facts FREE!
Mail the coupon and get your free book even if you have not yet made up your mind to order. Get the true facts about diamond qualities and values, and thousands of beautiful illustrations of the 1917 styles in diamond jewelry. The only bound book on diamonds offered by any house. M
These References Prove Our Reliability
Rogers Park National Bank, and Lake & State Bank, both of Chicago; Dun, Bradstreet. your banker, 100,000 satisfied customers all over America.
Mail Coupon, Postal or Letter— Do It Now
FREE Diamond Book Catalog
I BARNARD & CO.. Dept. 988Y S. W. Cor. Wabash & Monroe. Chicago
Without expense or obligation please send me Free, postage paid, 1917 DeLuxe Diamond Book.
$71.13
& CO., Dept. 988 Y S. W. Cor. Wabash & Monroe, Chicago