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Importers Prices Direct On
DIAMONDS
$150.00
One of tbe many wonderfal offers in our catalog. Superb Steel blae diamond. Hand carved ring of 14k solid green cold, surmounted with pierced filigree platinum setting.
WE are diamond importers. We buy direct from the cutters in Europe and self direct to you by mail. In that way we eliminate brokers' profits and save you in many cases from 35% to 50% of retail prices on diamonds. This year we are able to offer more extraordinary values than at any time in our 42 years of business. Through the vastly increased buying power of the American dollar in Europe we were able
A rare bargain from our catalog. Fiery blue white diamond in graceful l^k solid gold mounting. An ideal Bolitaire engagement ring.
to make large purchases far below market prices. We are giving customers the benefit of these big savings in the new 1921 Basch De Luxe Diamond Book. A copy is waiting for you free. Send the coupon today. Don*t buy a diamond until you have had a chance to examine our wonderful money-saving offers. Just compare the amazingly low prices in our Diamond Book with retailers* prices and judge for yourself.
1921 Di
lamon
Let us send you at once this great book displaying thousands of wonderful diamond offers, showing the very latest and finest designs and settings, and all at rocli-bottom, importers' prices-no profits to middlemen. The Basch bock also tells you just how to judge diamonds — tells you the exact meaning and importance of color, brilliancy, degree of perfection, carbon spots, etc. — how to know when you get your money's worth. Before buying a diamond, learn how to judge one, and above all — see our list of remarkable diamond offers — more remarkable this year than ever before. Get the Basch Diamond Book TODAY.
De Luxe d Book Free
Monei] Back Guarantee
We guarantee the carat weight, qua'ity and value of every diamond in our catalog. We give a legal binding contract to refund in cash full price less 10% any time within one year should you wish t> return your diamond for any reason. We also guarantee to allow you full price in exchange for another diamond at any time.
Free Exaitiination
Just select any diamond from our catalog and we will send it for free examination. You pay nothing until you have examined the diamond and are convinced that you are saving money. We take the risk.
Coupon.
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The big 1921 Basch De Luxe Diamond Book is truly a guide to the best diamond bargains obtainable. It presents, also, rare values in fine watches, jewelry, cutlery, silverware, etc. Don't consider buying a diamond until you see the moneysaving offers of the House of Basch. Send the coupon AT ONCE. (Or a postcard will do.)
LTi A C/^U jP /^/^ State and Qutncy Streets ♦ JJAOV,/!! Ol. ^y\J, Dept.A3591 Chicago,IU. Diamond Headauarterf
L. Basch & Co., Diamond Headquarters,
Quincy and State Sts., Dept. A3591 Chicago, lU.
Please send me /rce, without obligation, your 1921 Basch De Luxe Diamond Book showing your new offers in diamonds and jewelry.
Town Stale. ,
(Niucly-onc)