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WHAT
. . . Do You Want?
THE PRODUCERS ARE WAITING FOR YOUR ANSWERS
WHAT, exactly, do you want? They want to know what you like and do
That is the question now be not like, what you want and do not want,
fore harassed movie produc They not only want /our advice, they des
ers. At present they are only perately need it.
guessing. Until you tell them what you Below, we are asking you a few questions,
want, and do not want, this is all they can do. They are the questions uppermost in pro
They spend a fortune on a spectacle ducers' minds in their present dilemma,
which, judging from past reactions, the pub Your answers to these questions can solve
lie wants — and the public stays away. many of their problems, are certain to in
They spend a few dollars on a casual pic fluence future production,
ture— and there is standing room only. What do you want to see next year? What
Thinking that they have learned a lesson, don't you want to see?
they concentrate on unsensational pictures You can tell us, and through us, the entire — and the public registers a loud and prompt industry — simply by filling out the questionobjection, naire and mailing it to us. If you are also in a Frankly, they have reached a crisis. To mood to express your opinions in a letter, even a casual observer, it is obvious that by all means do so. Remember that every many people are staying away from the letter that the editor receives is eligible for movies. There must be reasons. And there the prizes given monthly for the best fan must be ways to bring them back. What are letters received, they?
EXPRESS YOURSELF! Tell the movie 'world ^hat you think!
1. Do you want more talkie revivals of old silent pictures?
2. Would you like to see some silent pictures?
3. Do you want more adaptations from plays, or more original screen stories?
4. Which interests you most — comedy, tragedy, or melodrama?
5. What type of picture bores you?
6. What type of picture do you think has been overdone?
7. Is there (1) enough romance in the talkies to suit you?
(2) Enough action?
8. With the talkies, are you drawn more to the theaters by stories or by stars?
9. Do you prefer pictures in color or in black and white?
10. Do you like the wide screen?
11. Do you like musical movies?
12. If so, which do you prefer — romance, comedy, or revue?
13. What type of shorts do you prefer? (Two reel comedies, cartoons, vaudeville, scenics, etc.)
14. What would you like to see on the screen? (List your favorite plays, novels, or stories.)
15. What is your idea of a good talkie? (Tell us in your own words or cite specific pictures.)
DONNELLEY A SONS CO., CHICAGO
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