Motion Picture Classic (Jan-Aug 1919)

How Every Woman Can Have A Winning Personality Let Me Introduce Myself Dear reader: I wish to tell you how to have a charming, winning personality because all my life I have seen that without it any woman labors under great handicaps. Without personality, it is almost impossible to make desirable friends, or get on in business; and yes, often must a woman give up the man on whom her heart is set because she has not the power to attract or to hold him. During my career here and abroad, I have met a great many people whom I have been able to study under circumstances which have brought out their weak or strong points, like a tiny spot on the lens of a moving picture machine will magnify into a very large blot on the screen. And I have seen so many people, lacking in personality, try to make a success of their plans and fail completely, in a way that has been quite pathetic. I am sure that you also are familiar with one or more such cases. Success of a Winsome Manner I saw numerous failures that were so distressing that my thoughts could not help dwelling upon those shattered and vain ambitions. I have seen women of education, and culture and natural beauty actually fail where other women minus such advantages, but possessing certain secrets of lovableness, acertain winsomeness, a certain knack of looking right and saying the right word would get ahead delightfully. Nor were they naturally forward women. Non were they the kind that men call clever. Some of them, if you studied their features closely, were decidedly not handsome; yet they seemed so. TiiUptfp Fara They didn’t do this by JUliette rara covering their faces with cosmetics; they knew the true means. And often the winning women were in the thirties, forties, or even fihies. Yet they “appealed.” You know what I mean. They drew others to them by a subtle power which seemed to emanate from them. Others liked to talk to them and to do things for them. In their presence you felt perfectly at ease — as though you had been good, good friends for very long. French Feminine Charms The French women among myi friends seemed to me more generally endowed with this ability to fascinate, than did my friends among other nationalities. In the years that I lived in Paris, I was amazed to find that most of the women I met were enchanting. “Is it a part of the French character?** I asked my friends. “Were you born that way?** I would often ask some charming woman. And they smilingly told me that ** personality’* as we know it here in America, is an art, that is studied and acquired by French women just as they would learn to cook, or to sing by cultivating the voice. Every girl and woman possesses latent personality. This includes yon, dear reader. ihere are numerous real secrets for developing your personality. In France, where the women have always outnumbered the men, and where opportunity for our sex is restricted, those who wish to win husbands or shine in society, or succeed in their careers, have no choice but to develop their charms in competition with others. How Men’s Affections Are Held Lately, the newspapers have been telling iis that thousands and thousands of our fine young army men have taken French wives. It was no surprise to me, for I know how alluring are the French girls. Nor could I help conceding the truth in the assertion of a competent Franco-American You may have all those attractive qualities that men adore in women journalitt that “American girls are too provincial, formal, cold and unresponsive while the French girls radiate warmth of sympathy, devotion and all those exquisite elements of the heart that men adore in women.** And I who am successful and probably known to you by reputation through my activities on the Faubourg St. Honore can tell you in all candor, as one woman confiding in another, that these French secrets of personality have been a very important factor in the successes of mine. But it is not my tendency to boast of myself, the Juliette Fara whom I want you to feel that you already know as your sincere friend, but I speak of YOU and for YOU. French Secrets of Fascination My continued residence in France enabled me to ODserve the ways and methods of the women closely. I studied and analyzed the secrets of their fascinating powers. When I returned to the dear old U. S. A., I set myself at work putting together the facts, methods, secrets and formulae that I had learned while in France. Of one thing I am absolutely convinced — every woman who wishes it may have a winning personality. Overcoming Deterrent Timidity I know I can take any girl of a timid or overmodest disposition, one who lacks self-confidence, or is too self-conscious for her own good, and show her how to become discreetly .and charmingly daring, perfectly natural and comfortable in the presence of others. I can show you how to bring out charms which you do not even dream you possess. Uncouth Boldness — or Tactful Audacity? If you are an assertive woman, the kind that suffers from too great forwardness, I can show you in a way that you will find delightful, how to be gentle and unassuming, to tear away the false fabric of your repelling and ungracious personality and replace it with another that wins and attracts. By this method, you will succeed, oh so well, while by uncouthness or misapplied audacity you meet with setbacks. 7 can take the frail girl or woman, the listless one who usually feels tnat the good things in life are not for her and show her how to become vigorous and strong, tingling with enthusiasm and good cheer and how to see the whole wide world full of splendid things just for her. Become an Attractive Woman I can take the girl or woman who is ignorant or careless of her appearance, or the girl who dresses unbecomingly and instill in her a sense of true importance of appearance in personality; I can enlighten her in the ways of women of the world, in making the most of their apparel. All this without any extravagance; and I can show her how to acquire it with originality and taste. You realize, of course, that dressing to show yourself to advantage, is a real art and without that knowledge you will always be under a disadvantage. For Married Women There are some very important secrets which married French women know that enables them to hold the love, admiration and fidelity of their men. How the selfish spirit in a man is to be overcome so ingeniously that he does not know what you are accomplishing until some day he awakens to the fact that his character and his manner have undergone a delightful change — that he is not only making you happy, but he is finding far greater pleasure in life than when he was inconsiderate. There are secrets in my compilation that are likely to change a turbulent course of married life for one that is entrancingly ideal. And this power lies within you, my dear Madam. Acquire Your Life’s Victory Now! What we call personality is made up of a number of little things. It is not something vague and indefinable. Personality, charm, good looks, winsomeness and success can be cultivated. If you know the secrets, if you learn the rules and put them into practice, you can be charming, you can have an appealing personality. Don’t think it is impossible. Don’t think you must be born that way. Don’t even think it ought to be hard to acquire it; because the secrets of charm that I have collated and transcribed for you are more interesting than the most fascinating book you have ever read. Once you have learned my lessons, they become a kind of second nature to you. When you notice the improvement in your appearance, how you get on easier with people, how your home problems seem to solve themselves, how in numberless little ways (and big ones, too) life gets to hold so many more prizes for you, you will decide to put more and more of the methods in practice in order to obtain still more of life’s rewards. No New Fad — the Success of Ages 7 am well enough known by the public not to be taken as advancing some new-fangled fad. All ray life I have understood the value of plain common sense and practical methods. And what I have put into my course on the cultivation of personality is just as practical as anything can be. I could go on to tell you more and more about this truly remarkable course, but the space here does not permit. However, I have put some important secrets for you into an inspiring little book called "How” that I want you to read. The Gentlewoman Institute will send it to you entirely free, postpaid, in a plain wrapper, just for the asking. My advice to you is to send for the free book "HOW” if you want to gain the finest of friends and to possess happiness with contentment that will come to you as the result of a lovely and winning personality. To obtain Madame Para’s little book “How,” free, yon may fill out tbe conpon and send in; or you may write by letter or postcard requesting it. Address as below: 615 West 43d Street 102C, New York, N. Y. Important GENTLEWOMAN INSTITUTE GENTLEWOMAN INSTITUTE 615 West 43d Street, 102 C New York, N. Y. Please send me, postpaid, free of cost and without any obligation on my part, Madame Juliette Fara’s little book entitled “How.” Name .'^.ddress (Seventy-five)