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MOTION PICTURE
DAILY
(Registered U. S. Patent Office)
Vol. 35
March 26, 1934
No. 70
Martin Quigley Editor-in-Chief and Publisher MAURICE KANN Editor JAMES A. CRON Advertising Manage)
Published daily except Sunday and holidays by Motion Picture Daily, Inc., subsidiary of Quigley Publications, Inc., Martin Quigley^ President; Colvin Brown, Vice-President and Treasurer.
Publication Office: 1790 Broadway, New York. Telephone CIcle 7-3100. Cable address "Quigpubco, New York." All contents copyrighted 1934 by Motion Picture Daily, Inc. Address all correspondence to the New York Office. Other Quigley publications: MOTION PICTURE HERALD, BETTER THEATRES, THE MOTION PICTURE ALMANAC and THE CHICAGOAN.
Hollywood Bureau: Postal Union Life Building, Vine and Yucca Streets, Victor M. Shapiro, Manager; Chicago Bureau; 407 South Dearborn Street, Edwin S. Clifford, manager; London Bureau: 6 Brookland Close, Hampstead Garden Suburb, Bernard Charman, Representative; Berlin Bureau: Berlin Tempelhof, Kaiserin-Augustastrasse 28, Joachim K. Rutenberg , Representative; Paris Bureau: 19, Rue de la Cour-desNoues, Pierre Autre, Representative; Rome Bureau: Viale Gorizia, Vittorio Malpassnti, Representative; Sydney Bureau: 102 Sussex Street, Cliff Holt, Representative; Mexico City Bureau: Apartado 269, James Lockhart, Representative; Glasgow Bureau: 86 Dundrennan Road, G. Holmes, Representative; Budapest Bureau: 11 Olaaz Fasor 17, Endre Hevesi, Representative.
Entered as second class matter January 4. 1926 at the Post Office at New York City, N. Y., under Act of March 3, 1879.
Subscription rates per year: $6 in the Americas, except Canada $15 and foreign $12. Single copies: 10 cents.
Garyn on Sales Trip
W. P. ("Pat") Garyn, now identified with the United Newsreel Corp., left for a swing through the Middle West yesterday by auto. He plans to take in Pittsburgh, Cleveland, Detroit, Chicago, Milwaukee, Kansas City and St. Louis in the interest of "Broadway Gossip" and "The American Explorers" series.
Kuykendall in St. Louis
St. Louis, March 25. — Ed Kuykendall stopped over today en route from New York to Dallas. While here he conferred with Fred Wehrenberg and members of his M.P.T.O. unit in regard to the code and annual convention of the national organization.
MOTION PICTURE ALMANAC
1954-35
NOW /A/ PMPA/iA T/OAf
WHERE
THE WORLD LOOKS FOR.
MOTION PICTURE
PRICt
fact*
MOTION PICTURE
DAILY
Monday, March 26. 193"
IT was made and released as "Fashions of 1934." Then Warners did some inserting and the monicker became "Fashion Follies of 1934." Fox, with much invested in and much anticipated from its own "Fox Movietone Follies," objected through a Hays board of mediation and won out. "Follies" came out of the Warner picture, but "Frolics" went in. Fox publicized that case and advertised change of its "Follies" to "Stand Up and Cheer," hoping, no doubt, audiences will do just that. . . .
T
Nothing, however, has been said about another case of title similarity. Fox bought "Music in the Air," a successful Broadway musical, at a price lurking around the $50,000 mark. Fact that Warners are bouncing through with an opus called "Rhythm in the Air" made Fox no likee the idea and precipitated another protest to the Hays organization. Innocuous enough and sans any explanation comes the Warner change now to "Twenty Million Sweethearts." Maybe tying in with these two incidents, maybe not, is the understanding Fox1 either won't sell the Warner circuit next year or Warner won't buy. . . .
T
Row over the proposed code hearings in Washington today before the National Recovery Board of Review is no particular surprise. Campi — Code Authorit)' of the M. P. Industry to von — hadn't been notified by thp NRA of any specific cases of complaint scheduled to come un today. . . . House ad : Biogs of code board appointees, as per serial publication in Motion Picture Daily, are being filed regularly and carefully by Division Administrator Rosenblatt's staff
in Washington. Ditto, by Campi in New York. . . .
T
Mort Shea still has a finger in the operating pie which is the Paramount, Brooklyn. The house officially is being managed by Extension Theatre Corp., of which Shea is president. However, Paramount is booking stage shows. Bill Raynor, as you may have noticed, has not been moved in all the talk of the house going back to Para. . . . Warners can keep the Shubert Rialto in St. Louis for 15 years if they like. They can also drop out in less than that many months if the squabble over the Ambassador, Missouri and Grand Central gets straightened out. It's that kind of a lease. . . .
T
Metro is chewing fingernails, it's so excited over releases in the immediate offing. Down there, they point with pride and no pardon to "Riptide." "Viva Villa." set for the Criterion soon at advanced prices : "Men in White." "Sadie McKee," "Tarzan and His Mate" and "Hollywood Party" as springtime revival hop for exhibitors. . . . Hostilities cracking on several fronts between RKO and Walter Reade are intensifying around the Lincoln theatre in Trenton. Bonds, leaseholds and the rest of it make up the ammunition. . . .
▼
Funny business at lunch the other day was the playful suggestion of Grad Sears that a checking organization to check checkers be formed. Warning Lou Metzger. now a first run operator in San Diego and constantly reminded of it by his former confreres in distribution in New York, that two checkers were being designated to accurately clock the Spreckels, Lou replied:
(Continued on page 6)
Pathe "A" Off i/2 on Big Board
High
2634
Columbia Pictures, vtc
Consolidated Film Industries
Consolidated Film Industries, pfd \(,i/2
Eastman Kodak go' ~
"Fox Film "A" 1514
Loew's. Inc 3354
90
Loew's. Inc.. pfd
Paramount, cts
Pathe Exchange 314
Pathe Exchange "A" 10'^
*K° 3K
Warner Bros est
Low
2654 454 16
8854
155*
32
90 434 35*
1634
Close
2654 4'A
165*
89
155*
325*
90 454 35*
IS 3*A
654
Net Change
+ 54 +1 + 5* + 3*
5*
54 + 54
Technicolor Up on Curb
Teclinicolor g.,
High Low Close
8*4
Pathe Bonds Up %
High
General Theatre Equipment 6s '40 934
Loew's 6s Ml, ww deb rights 9854
Paramount Broadway 554s, '51 34
Pathe 7s '37, ww 9254
Warner Bros. 6s '39, wd 55J4
Low
9^ 9854 33^ 9254 5454
834
Close
934 9854 34 92?4 5454
Net Change
+ 54
Net Change
+ 54 +134 + 34
Sales
100 700 800 300 400
2.100 100 800
3,100
3.800 400
2.200
Sales
100
Sales
10
2 2 1 3
' You've never seen anything like it j
j before! It has the stamp of true ,
greatness! Frank Borzagc's "NO »
I GREATER GLORY," based on |
I Ferenc Molnar's world famous . I novel.
Columbia took two great stars and made them greater stars! Hundreds of critics agreed on one fact — CLARK GABLE andCLAUDETTE COLBERT in Frank Capra's "It Happened One Night," were never better!
The screen's greatest star in the screen's greatest comedy triumph! JOHN BARRYMORE in "20th Century," with Carole Lombard, Walter Connolly and Roscoe Karns. Screen play by Ben Hecht and Charles MacArthur. A Howard Hawks production. J
ii