Motion Picture Daily (Jan-Mar 1934)

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Thursday, March 29, 1934 MOTION. PICTURE DAILY Feature Cut of 16 Likely Next Season (.Continued from page 1) bia, 52 ; Fox, 52 ; M-G-M, 50 ; Monogram, 20 ; Paramount, 65 ; Radio, 52 ; United Artists, 30; Universal, 40; Warner-First National, 60. What the shorts situation will be is not clear yet. For the current season the total for the companies named above is 914. Only four companies, M-G-M, with 100; Radio, with 10; United Artists, with 26, and WarnerFirst National, with 130, have indicated their next season's plans. This is a cut of five for M-G-M, but the other three are the same as this sea To Aid NVA Drive Broadway picture theatres, company and circuit press agents yesterday were named a publicity committee to aid the forthcoming NVA drive under chairmanship of A. P. Waxman. They are Oscar Doob, Loew's ; Sid Davidson, Warners ; Alex Moss, Paramount ; Johnny Dowd, RKO ; Alex Gottlieb, United Artists ; Irene Thirer, Rialto; Ed Mclnerney, the Paramount ; Arthur Jeffrey, Strand ; Monte Prosser, Rivoli ; Bessie Mack, Capitol ; Morris Kinzler, Roxy ; Stockton Leigh, Mayfair, and Terry Turner, Casino. Turner recently took over the post at the Casino, which Haring and Blumenthal hold under lease. "Trouble" Set at Rivoli "Looking for Trouble" will have its local premiere at the Rivoli April 4. The picture was reviewed on Jan. 23 by Motion Picture Daily. MOTION PICTURE DAILY* HOLLYWOOD PREVIEW "Stand Up and Cheer (Fox) Hollywood, March 28. — Marking a refreshing departure from backstage musicals and with a lilting new story idea, "Stand Up and Cheer," produced by Winfield Sheehan, has originality, whistle-able music, plenty of belly laughs, builds up optimism and climaxes in a thrilling song burst with a patriotic parade. Warner Baxter, appointed to the cabinet office of Secretary of Amusement, launches entertainments throughout the nation. Politicians plot to thwart his efforts. Aided by his secretary, Madge Evans, who loves him, the results and public acclaim beat the opposition, with the President personally praising Baxter. The film opens with the smash "I'm Laughin'," inspiredly sung by Dick Foran and the company. "Broadway's Gone Hill Billy," sung by Sylvia Froos, is a swell laugh novelty spectacle. Jimmie Dunn and Shirley Temple, juvenile wow, in "Baby, Take a Bow," are standouts in the heart-warming songs of the "Dance, Girlie Girlie" number. "Last Night Together," sung by John Boles and Miss Froos, adds romantic flavor. "Out of the Red" is a spine-tingling finale. Comedy abounds in the antics of Mitchell and Durant, Stepin Fetchit and a penguin. The production has a swift tempo with startling camera effects. Most competent is Hamilton MacFadden's direction, with the dialogue, lyrics, music, dances and costumes all topnotch. "Stand Up and Cheer" is clean, super entertainment with outstanding showmanship angles, names and box-office wallop. Brent to Be Starred Gillham to Coast Soon Hollywood, March 28. — H a v i n g settled differences with George Brent, Warners will star him in "Roadhouse." Brent will be given an extensive exploitation buildup. Robert Gillham plans to leave for the coast in about 10 days to look over production in preparation for Paramount's next announcement book. Ohio Governor Asks 3% General Sale Tax (.Continued from page 1) ernor White today read a message to a joint session of the two houses in which he urged passage of his three per cent general sales tax bill. The impost would automatically replace the present 10 per cent admission tax, according to exhibitor opinion. If it did not actually do this, they contend, it would pave the way for its early repeal. Flash Reviews "The Unknown Blonde" — Hollywood, March 28 — . . . enough material for exploitation of "sensational" character. . . . "I'll Tell the World"— Hollywood, March 28 — . . . good laugh picture. . . . "The Trumpet Blows" — Hollywood, March 28 — . . . lacks the necessary punch. . . . "Love Past Thirty" — . . . succeeds in interesting moderately. . . . These Ulrns will be reviewed in full in an early issue of Motion Picture Daily. Manager Held in Death White Plains, March 28.— Stanley J. Klein, manager of the Plaza, Mt. Vernon, must face charges of criminal negligence for the death of a sixyear-old child from injuries received Dec. 31 in a panic caused by flame bursting from the ventilation system. He is accused of allowing the use of electrical control equipment for ventilators in violation of the law. AN INSTITUTION AS GREAT AS THE INDUSTRY IT SERVES ONCE A CRAFT NOW AN EXACT SCIENCE At G 7T\ THANKS TO OUR ENGINEERS AND CHEMISTS "Certified Prints" are always the finest expression of the sound and action in your negative because they're made by science on the world's most modern machinery