Motion Picture Daily (Jul-Sep 1953)

Record Details:

Title:
Motion Picture Daily
Date:
Jul-Sep 1953
Publisher:
New York [Motion picture daily, inc.]
Volume:
Motion picture daily
Leaf #:
00036
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
A New York-based daily trade paper published by Martin Quigley. The companion to Quigley's better known weekly publication, MOTION PICTURE HERALD, and a direct competitor to THE FILM DAILY, which was also published out of New York. Established in 1930, MOTION PICTURE DAILY enjoyed a circulation of roughly 5,000 readers most years of its four decades in print (a nearly identical circulation to THE FILM DAILY, but only one third of the readership of MOTION PICTURE HERALD, which reached a wider audience of exhibitors). In the 1930s, the MOTION PICTURE DAILY's editor, Maurice Kann, called on the movie industry to shift more production back to the East Coast. Any productions that filmed in New York received ample attention. New York City never regained its production lead over Hollywood, but the major studios used the Big Apple for their corporate and distribution headquarters. As a result, MOTION PICTURE DAILY tended to focus on economic and regulatory issues confronting the film industry. -- Eric Hoyt, 2014
Date Added:
August 29, 2022
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ABOARD THE LOITATIOH PICTURE OF THE YEAR! MOST PUBLICIZED ! Just the beginning, coming and current pub- licity: Cover on Life. Full pages in Life. Cover on Newsweek, big story inside. N. Y. Times Magazine [nationally circulated), publicity spread. Collier's, song layout. Sunday Mirror [nationally circulated), Movie of Week lay- out. Screenland, cover. Ladies' Home Journal, photograph and copy. Associated Press, pub- licity layout. Look, cover, inside story. Photo- play, photo layout. American Magazine, colored photo. Coronet, full page Movie of Month. Tempo Magazine, 2-page layout. King Features Syndicate, feature and art. Motion Picture Magazine, Modern Screen, Movie Spotlight, Screen Stars, Movie Play, all carry stories and art. Space does not permit more details of what will be the greatest pub- licity barrage of recent years! BIG AD CAMPAIGN! Sensational newspaper display ads. Exciting teaser ads. Fan Magazine full pages in all leading publications. Picture of the Month column in 9 top national magazines. Full page in Look. Other advertising, including ads in connection with Song Contest. SONG CONTEST! A big National Contest tied in to local level. Blankets America with 80 top radio stations (with some TV promotion). One week of playing records from "Band Wagon" album. Contest with listeners writing in their favor- ite song and in 25 words or less why they want to see the picture. Prizes for disc jockeys, station managers, public. One of the most complete contests ever staged by films, with special promotional platters, star and song- writer interviews. BAND WAGON' ALBUM! Available for tie ups. 10,000 dummy covers of M-G-M Records Album. 3-col. co-op ads and mats. Dealer-exhibitor window contests. Full page trade ad in Record Review. 250 Albums for disc jockeys. FRED ASTAIRE STUDIOS! Posting special photos in all studios nation- wide. New York headquarters has sent con- test ideas to its affiliates, has purchased hun- dreds of stills and is using "Band Wagon'* mention in ads.