Motion Picture Daily (Jul-Sep 1953)

Record Details:

Title:
Motion Picture Daily
Date:
Jul-Sep 1953
Publisher:
New York [Motion picture daily, inc.]
Volume:
Motion picture daily
Leaf #:
00037
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
A New York-based daily trade paper published by Martin Quigley. The companion to Quigley's better known weekly publication, MOTION PICTURE HERALD, and a direct competitor to THE FILM DAILY, which was also published out of New York. Established in 1930, MOTION PICTURE DAILY enjoyed a circulation of roughly 5,000 readers most years of its four decades in print (a nearly identical circulation to THE FILM DAILY, but only one third of the readership of MOTION PICTURE HERALD, which reached a wider audience of exhibitors). In the 1930s, the MOTION PICTURE DAILY's editor, Maurice Kann, called on the movie industry to shift more production back to the East Coast. Any productions that filmed in New York received ample attention. New York City never regained its production lead over Hollywood, but the major studios used the Big Apple for their corporate and distribution headquarters. As a result, MOTION PICTURE DAILY tended to focus on economic and regulatory issues confronting the film industry. -- Eric Hoyt, 2014
Date Added:
August 29, 2022
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OTHER MUSIC TIE UPS ! Dummy sheet music covers for window dis- play. Other record companies will assist with their own recordings. NBC BROADCAST! NBC on Saturday, July 11th from 3 to 3:30 on "What's The Score" will broadcast full half hour of songs from the M-G-M Records Album of "The Band Wagon". Carried on more than 100 stations. Tie in with this loc- ally. Many more stunts and promotions on Radio and TV, such as Stork Club, Winchell, Ed Sullivan. Also, girls in costume visit disc jockeys. WINDOW DISPLAYS! For Music Hall Premiere in New York many exciting window tie ups arranged, which can be duplicated everywhere. DIETZ-SCHWARTZ TOUR! "The Band Wagon" song-writers will make tour of cities for publicity, appear on radio, TV, etc. They have recorded special inter- view platters for use everywhere otherwise. SONG WRITERS' SALUTE! More than 25 of America's top song writers have given permission to use their names as in following example: "Irving Berlin gets aboard THE BAND WAGON saluting the 25 th Anniversary of Howard Dietz and Arthur Schwartz." TEASER, REGULAR TRAILERS! Sensational Technicolor teaser and full- length trailers. Use them as far in advance as possible. NEW SEASON IDEA! Many theatres plan to use the phrase: "Get Aboard The Band Wagon" as a slogan for their whole line-up of new season shows, even though they may not play "Band Wagon" first. The phrase is a refreshing change from the usual "New Season Film Festi- vals, etc." Those who play it as a lead-off of their new Fall Movie Season will not only sell "Band Wagon" but it's a perfect spring- board for the whole program. PRESS SERVICES! Special service of Art and stories to Key City papers through M-G-M press representatives. Special direct-mail of color art and features to list of editors. ACCESSORIES ! PRESS BOOK ! Special accessories, including set of color stills, lobby hanger, window display pieces in two sizes. The 24-sheet provides two excep- tional cut-outs. For the complete ticket- selling plan on "The Band Wagon" see the showmanship press-book, containing a wealth of material to assure a well-promoted engagement.