Motion Picture Daily (Oct-Dec 1955)

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THE EYES OF THE INDUSTRY ARE ON "GUYS AND DOLLS'! An attraction of atomic-like impact came to Broadway over the past week-end -Samuel Goldwyn's cinematographic creation of the times and types and tunes of "Guys and Dolls." The court of last resort — the paying customers — were heard from, first on Friday over the pelting rain and shrieking wind of an Autumn storm and, again and again, in an increasing crescendo on Saturday and Sunday. At the conclusion of the week-end the bulging box office revealed a rate of income never previously matched on Broadway. This impressive development tells in unmistakable terms its own story of Samuel Goldwyn's masterful design and execution in showmanship. It has in addition a heart-warming message to the business of motion pictures at large. It is renewed proof of the responsiveness of the public to the successful realization of an attraction that, making no compromise with mediocrity, reached relentlessly for the stars. An Editorial by Martin Quigley in Motion Picture Herald, Issue of November 12, 1955 — BOMBSHELL ! Boston, Astor Theatre, now playing. Chicago, Chicago Theatre, now playing. Philadelphia, Randolph Theatre, now playing. Washington, D. C, Keith Theatre, opens November 16. San Francisco, Stage Door, opens November 17. Los Angeles, Paramount (Hoi.), opens November 22. Detroit, Adams Theatre, opens November 24. BOX-OFFICE HISTORY WILL REPEAT!