Motion Picture Daily (Oct-Dec 1955)

SI si '• HI otion Picture Daily Monday, November 14, 1955 Jeleui'si'on TbdfliJ iOLLYWOOD, U. S. A.. DLLYWOOD: Television procers here and producer groups e studying the proposals of the itional Audience Board made it week here by D. Brandon ;rnstein, board representative, at joint code committee session. It is suggested that the committee cept or adopt the NARTB code a general yardstick to stand■dize code practices and code hies of television producers, and at the producers add to or amify the NARTB code by amendments which will satisfy the prolcers' code requirements. Edward H. Bronson, director of levision code affairs for the ARTB, had written a letter in hich it was suggested that proicers need some sort of code, resent at the meeting here were ^presentatives of the National ociety of Television Producers, le Academy of Television Arts id Sciences and other units. itaf :>: a ; % it a; law fori sat n? i ' z i le i mm i rvia CM "There's no such thing as a ^arving writer," Albert McCleery, tecutive producer of the NBC latinee Theatre (daily dramas), om|)ld a group of professional writ llai (I fs at a local script seminar rently. "There are lazy writers hd poor writers and downright ad writers," Mr. McCleery deared, "but no writer who studies V's needs carefully and works .ard to meet them is starving." j As producer of "Matinee Theare," he is the top man of the show Hat constitutes the largest maret for dramatic material in TV ^Dday. His remarks were made to !i50 writers in an attempt to set YOUR PICK OF TWO GREAT LIBRARIES FOR STOCK FOOTAGE FILM DIVISION MARCH OF TIME LICENSE FEE PER 35MM FOOT NBC LIBRARY MARCH OF TIME 1.00 Local TV One-Time Use 1.50 1.00 Network TV One-Time Use 2.50 2.50 Single Film Short Subjects— 2.50 Unlimited use TV or NON-TV 2.50 TV Sales Commercial 2.50 5.00 Feature Picture for Theatrical 5.00 Release Quantity discounts available For detailed rate card, or any | further information, address: TED MARKOVIC, SUPERVISOR NBC FILM DIVISION LIBRARY 105 EAST 106 th STREET NEW YORK 20, N.Y. CIRCLE 7-8300 EXT. 3438 B. EHMANN NBC FILM EXCHANGE SUNSET & VINE, HOLLYWOOD, CAL. HOLLYWOOD 9-6161. EXT. 640 forth Matinee Theatre script requirements. Walt Disney has started interior filming on his live-action television feature, "Corky and White Shadow," at the Disney Burbank studios. Location work has been completed. Buddy Ebsen is starred, and the show will be presented on the Mickey Mouse Club in 10 episodes, over the ABC-TV network. Joan Leslie has been signed to star in the initial segment of "The Court of Domestic Relations," a new case history series, which will be produced for Harmony Productions by Lee Loeb. Ted Post will direct the opener at Mercury-International Studios November 15. Guy Trosper is supervising the screenwriting of the documented cases. The new company is headed by J. G. Thompson, president, former aircraft manufacturer, with V. E. Ellsworth, vice-president and treasurer, and Lee Loeb, secretary. Screencraft Enterprises, Inc., last week completed editing of nine domestic and eight Canadian commercials for Texaco Star Theatre, starring Jimmy Durante, and delivered them to the Kudner Agency. ... To identify the weekly showings of the "Cheyenne," "Casablanca" and "Kings Row" TV series as separate and distinct stories, Warner Bros, will henceforth use an individual title on each. Who's Where AL Di GIOVANNI has joined NBCTV as manager of sales development for the "Today," "Home" and "Tonight" programs, it was announced by ROBERT McFADYEN, director of sales development. Mr. Di Giovanni had been director of research for CBS-TV Spot Sales. JAMES E. DENNING has been appointed director of talent and program contract administration for the National Broadcasting Company. The announcement was made by EARL RETTING, vicepresident in charge of network services. PAUL KWARTIN has been named to head a new national sales division set up by Associated Artists Productions, New York, according to ROBERT RICH, general sales manager of the TV film company. WILLIAM SEAMAN has been appointed manager of operations for WABD, New York, it was announced by TED COTT, vice-president of the DuMont Broadcasting Corporation. TV Slips Tight Loop on Fort Wayne Guinea Pig TV Today Photos The influence of television on the structure of merchandising in this country may one day be the most thoroughly documented phenomena since — well — the advent of commercial television in Great Britain. This was the wisp of a thought that occurred last Thursday in the course of a carefully staged press conference in New York at which NBC presented the results of Phase Two of its "Strangers Into Customers" survey. Surveys sometimes are malleable things which can mean all things to all people. However, there would seem to be only one conclusion to be drawn from NBC's tireless quest into the whims and ways of the residents of Fort Wayne, Indiana. Specifically, among the food and drug retailers there, television is nothing less than "the strongest selling force ever known." On hand at the Johnny Victor theatre were Dr. Thomas E. Coffin, manager of research for NBC, and Murray Heilweil, director of merchandising for the network. Their story was a before-and-after presentation of what the food and drug retailers of Fort Wayne had found to be happening since television came to their city. W. R. Simmons and Associates Research, Inc., is conducting the continuing study, the results from the first phase of which — dealing with impact on consumers — were announced in May. Contacting something like nine out of 10 dealers in Fort Wayne, the Simmons people came up with the following: "Dealers are more aware of television than any other form of advertising — likewise, they hear more customers talk about TV advertising than any other. "Television advertising gets RESEARCH and analysis at NBC. At the top, left to right, Murray Heilweil, director of merchandising; Bill Anderson, trade information, and Dr. Thomas E. Coffin, manager of research. Above, Dr. Coffin. more dealers to stock new brands than newspapers, radio, magazines, billboards, coupons, or any other form of national advertising. "Television brands get more dealers to promote them in their stores by means of more and better space and displays. "Dealers are more impressed with the specific selling job TV advertising does in their stores than with any other kind of advertising." Backing up Dr. Coffin's presentation of these findings, Mr. Heilweil stood to handle questions and answers, as well as to make two points: 1) that because of the trend in all fields of retailing towards self-service, television has assumed and will continue to assume an everincreasing importance in preselling, and 2) that color television advertising will make the medium absolutely unbeatable, if it isn't already. And, if there ever is a last analysis, which seems highly unlikely now, it all boils down to television's "certain" values — sight, sound and star value. 13