Motion Picture Daily (Oct-Dec 1959)

Record Details:

Title:
Motion Picture Daily
Date:
Oct-Dec 1959
Publisher:
New York [Motion picture daily, inc.]
Volume:
Motion picture daily
Leaf #:
00038
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
A New York-based daily trade paper published by Martin Quigley. The companion to Quigley's better known weekly publication, MOTION PICTURE HERALD, and a direct competitor to THE FILM DAILY, which was also published out of New York. Established in 1930, MOTION PICTURE DAILY enjoyed a circulation of roughly 5,000 readers most years of its four decades in print (a nearly identical circulation to THE FILM DAILY, but only one third of the readership of MOTION PICTURE HERALD, which reached a wider audience of exhibitors). In the 1930s, the MOTION PICTURE DAILY's editor, Maurice Kann, called on the movie industry to shift more production back to the East Coast. Any productions that filmed in New York received ample attention. New York City never regained its production lead over Hollywood, but the major studios used the Big Apple for their corporate and distribution headquarters. As a result, MOTION PICTURE DAILY tended to focus on economic and regulatory issues confronting the film industry. -- Eric Hoyt, 2014
Date Added:
December 02, 2023
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oordination . . . Keynote to Paramount's All-Out "Career" Promotion! America gets the message about "Career" from every direction and — for the first time in the industry — every message ties tightly together with every other one . . . for maximum boxoffice impactl Record Magazine Budgetparamounts most expensive national magazine campaign in over 4 YEARS I Full page ads in LIFE, LOOK, PHOTOPLAY; MODERN SCREEN, REDBOOK, SCREEN STORIES, SEVENTEEN, MOTION PICTURE, MOVIELAND & TV TIME, COSMOPOLITAN, MOVIE LIFE, MOVIE STARS PARADE, McCALL'S, SCREEN STARS, SCREENLAND, MOVIE MIRROR, TV MOVIE SCREEN I A MINIMUM OF 120 MILLION READERS OR 91.3% OF THE AMERICAN PUBLIC OVER AGE 101 ALL OF THIS TO BE REINFORCED BY DIFFERENT, SPECIAL adio-TV Spots and Selling Material — carrying through the message set in the magazines .. .that "CAREER" presents four of today's most exciting stars in four of the most provocative roles ever created, all combining to bring alive a modern, electric, harshly real drama of young people todayl And, in addition to the spots, a WONDERFUL TITLE SONG — "(Love Is A) CAREER"RECORDED BY DEAN MARTIN for Capitol Records and slated for heavy disc jockey plugging! Carrying all this to yet another medium, Paramount is especially proud of an xceptional Trailer and Teaser Trailers that will pound home to your own audience in your own theatre the power and immediacy of "CAREER"! Each trailer has been personally supervised by producer Hal Wallis, guaranteeing the strongest selling possible. Then, to amplify this "right-around-home" activity, the most XtenSiVe LOCal Promotion In All Media -above and beyond even the top penetration expenditures of the pastl Including a newspaper and posting campaign designed to remind your audience of the image that the magazines and TV have established nationally! einforced by Imaginative, Believable Publicity on a scale rarely even attempted! career gm fashion tieups in the department stores . . .tremendous numbers of invitational screenings for opinion-makers and TV personalities ...telephone interviews for drama editors ... spectacular series of regional premieres ... big editorial coverage in the leading mass circulation magazines! (And here's what we're going to tell 'em ....')