Motion Picture Daily (Jul-Sep 1960)

)L. 88, NO. 13 NEW YORK, U.S.A., WEDNESDAY, JULY 20, 1960 TEN CENTS nnounced by Johnston Crescent Lauds ACE Production Co.; IPAA Retires Subscribes $50,000 to Founding Fund ls Sponsor of Oscar' Show ahane Regrets Necessity f Commercial Backing From THE DAILY Bureau HOLLYWOOD, July 19.-The Moll Picture Association of America 1 not participate in sponsorship of next Academy Awards program. 2 decision was made at a meeting the member company heads last ek, Eric Johnston, MPAA presiit, reported to B. B. Kahane, Acady president, after which Kahane is■d the following statement: I Unfortunately, this means that the ( Continued on page 4 ) See Stern Reelection As NJ. Allied Head Sidney E. Stern, president of Alliec eatre Owners of New Jersey for past five years, is expected to be drafted for another term when the organization holds its annual election next Tuesday during its convention at the Concord Hotel, Kiamesha Lake, N. Y. Stern previously has stated he would decline another term but Jersey Lied directors said yesterday they (Continued on page 2) LEVISION TODAY— page 4 Sidney Stern Enthusiastic praise of the projected duction company was voiced by D. R. ment Co. of Nashville, in forwarding NT A Announces Return Here Within 90 Days Sales headquarters for National Telefilm Associates, Inc., will be reestablished here within 90 days, Ely A. Landau, NTA board chairman, announced yesterday. Other company departments, among them sales service, promotion, publicity and advertising, will also make their headquarters here, he added. All NTA sales activities will con( Continued on page 4 ) Theatrical Productions Are Planned by Desilu From THE DAILY Bureau HOLLYWOOD, July 19. Desilu Productions, Inc., is in process of planning two or three theatrical features annually, to be filmed at the Desilu studios here during the threemonth period when there is a slacken( Continued on page 4 ) American Congress of Exhibitors' proButtrey, president of Crescent Amusethe company's subscription of $50,000 to the founding fund. Buttrey's letter expressed appreciation to Eugene Picker, president of Loew's Theatres, for his "helpfulness in clarifying the understanding of Bob Hosse and myself about the exhibitors' effort in the production field." "We enthusiastically inclose herewith our check in the amount of $50,000, along with four copies of ( Continued on page 5 ) Urge Admission Delay Policy for 'Psycho' More than 400 Eastern and Canadian exhibitors who gathered yesterday at the DeMille Theatre here for pre-sell conferences on "Psycho" were urged by Paramount executives to carry out the company's policy of not admitting patrons into the theatre once the picture has begun. Backing up his plea with reports of record-breaking grosses already recorded by the Alfred Hitchcock production, Jerome Pickman, Paramount ( Continued on page 5 ) Soviet Director Cheers U.S. Films But Criticizes Exchange Program By SAUL OSTROVE You wouldn't think there was such a tiling as the Cold War between the United States and the Soviet Union — not after having listened yesterday to an exuberant Russian director speak his rousing piece on the state of motion pictures throughout the world. Ivan Pyriev, veteran Soviet director, whose latest vehicle is "The Idiot," being released here by 20th CenturyFox as part of the cultural exchange program, was practically all smiles as he drank orange juice, picked at his roast beef, and answered with enthusiasm and solemnity a hundred questions thrown at him by the trade press. Nor was Pyriev alone. He was flanked by Yulia Borisova, a lovely young Russian stage and screen actress, and Yuri Yakovlev, described by the director as both a comedian and a serious dramatic actor. They are stars of "The Idiot." Although Pyriev did most of the talking — through an interpreter — the young stars got in their share of American words. It developed that Pyriev's favorite English word is "economics," which he used repeatedly, ( Continued on page 4 ) Meeting Here Norris Decries Complaints of Film Shortage Says 20th-Fox Will Deliver 50 This Year; Opens Drive Pointing to a release schedule of 50 features from 20th Century-Fox for the current calendar year, Glenn Norris, general sales manager, said yesterday that insofar as that company is co n c erned there is no basis for exhibitor complaints of a product shortage. Norris' remarks were made at a home office meeting with his personal representatives for the just inaugurated "all-out sales drive to meet the challenge of abundance," ( Continued on page 5 ) FCC Hearings in Oct. On TV Film Programs From THE DAILY Bureau WASHINGTON, July 19. The Federal Communications Commission's investigation of TV programming practices will concentrate on film tie-ins in a series of hearings scheduled to be held in Los Angeles beginning Oct. 5, 1960. They will be held by chief hearing examiner James D. Cunningham in the North Spring Street Federal Courthouse. The inquiry will seek to determine whether there are any anti-competitive practices involved in placing films on TV, and whether the networks' (Continued on page 4) Glenn Norris COLOR BLACK FOR YOUR □I SCREENINGS Film & Tape EDITING & STORAGE Rooms M0VIELAB BUILDING 619 W. 54th ST. NEW YORK 19. JUDS0N 6-0360