Motion Picture Daily (Jul-Sep 1960)

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88, NO. 23 MOTION PICTURE DAILY NEW YORK, U.S.A., WEDNESDAY, AUGUST 3, 1960 TEN CENTS From 1 0 i Resolutions Filed Hyman Sees Current Attendance Rise I Asks Better Continuing into Fall for Good Year 120 Features ay, Working onditions ants Theatre Employees tluded in Wage Bills Special to THE DAILY HICAGO, Aug. 2.-A total of 50 'lutions were offered today by resolutions committee of the Inational Alliance of Theatrical ;e Employees meeting in convenhere. Among them was one askCongress to eliminate the exempof theatre employees from the /isions of the minimum wage bills vn up in Washington, ither resolutions urged that it be le unlawful for any craftsman to the work of another craft on loca( Continued on page 6 ) uck Named to '(/' ecutive Position he appointment of Norman E. ck to an executive post at Uni;al Pictures was announced yesiay by Mil R. Rackmil, e s i d e nt Universal, iluck, who i been a ; president the Elliot, ger and Eldivision of een Gems, ^vision subiary of Coibia Pictures, the past 16 tiths since ying Universal, will work on special Ignments from the president, 'rior to his leaving Universal in rch of 1959, Gluck has been vicesident of United World Films and d of Universal's television departnt. Before joining Universal in i 16, he had been associated with mras Theatres for 14 years. LEVISION TODAY— page 6 Norman Gluck An upturn in theatre attendance which began in mid-July will continue into the fall and will make possible a favorable comparison of 1960 business with last year's, Edward L. Hyman, American Broadcasting-Paramount Theatres vice-president, predicted yesterday. In an analysis of the year's business, Hyman said the first 1960 quarter showed a substantial improvement over the corresponding period last year. The second quarter, admittedly a poor one, nevertheless is difficult of comparison with the second 1959 quarter, Hyman contended, pointing out that unusually fine weather prevailed in the period this year and (Continued on page 2) Golden Joins 20th-Fox In Merchandising Post Gil Golden has joined 20th Century-Fox, the film company announced yesterday. Golden, until recently domestic and worldwide advertising director for Warner Brothers, will be responsible for the complete m e rchandising for a number of forthcoming 20th-Fox releases, effective immediately. The a nnouncement added it will be Golden's ( Continued on page 6 ) Golden 'Fan' Publication for Local Theatres Ready "Movie Digest," the long-discussed pocket-size, monthly magazine of motion pictures designed for free distribution through local theatres, will make its appearance with an issue dated Sept. 1. Based on orders received from theatres, it will have an estimated initial circulation of 1,445,900, and a guaranteed circulation of 1,300,000. It will be supported by national ad(Continued on page 3) T0A Pessimistic About Fall Release Outlook Chissick Heads UA's Theatre Owners of America says that while the "product situation will continue relatively good through this month, another drop-off in quality as well as quantity is in prospect for the early fall." The TOA Bulletin, now being distributed to members, lists a sevenmonth total of releases from 10 national distributors at 134, and an ad(Continued on page 3) New Office in Israel United Artists has established its own office in Israel, under the corporate title, United Artists of Israel, Inc., Arnold M. Picker, UA vice-president in charge of foreign distribution, announced yesterday. Headquarters of the Israel operation are in Tel Aviv under the super( Continued on page 6 ) Theatre Attendance Drop in Japan Blamed On Television; See Cut in Production There Special to THE DAILY TOKYO, July 13 (By Air Mail)-Television is being blamed for a drop in theatre attendance in Japan as admissions were clocked at only 78,700,000 for the four-month period covering January-April, 1960. These figures are 4.3 per cent less than the 1959 figures for the same period and 8.3 per cent less than the 1958 figures. Month by month attendance is as follows: January, 112,100,000; February, 79,700,000; March, 87,200,000; and, April, 83,30,00. As a counter measure Japanese producers plan to cut down the number of films produced and concentrate on "fewer but better quality" pictures. Sept. to Jan., Hyman Reports I960 Releases Near 300; Asks 'New Faces' Drive E. L. Hyman A total of 120 pictures will be released by 10 national distributors from July to the end of the year, exclusive of nine specials, reissues and foreign made films, Edward L. Hyman, vice president of A m e r ican Broadcasting -Paramount Theatres, told trade press representatives yesterday at a luncheon conference held in the AB-PT home office dining ( Continued on page 2 ) ACE Production Plan Backed By Va. MPTA Actions of the American Congress of Exhibitors in proposing to organize a motion picture production company to produce or cause to be produced a supply of films to relieve the continuing shrinkage of feature films, were applauded with the thanks of its mem( Continued on page 6 ) AB-PT Wearing End Of Theatre Disposals American Broadcasting Paramount Theatres has approached the "end zone" of its theatre disposal program, Edward Hyman, vice-president, reported yesterday. Individual circumstances may require the dropping of a theatre here or there, he said, but in the main the company now is concentrating on maintenance and development and improvement of its present operations so that they will accommodate any type of film or distribution policy.