Motion Picture Daily (Jul-Sep 1960)

Record Details:

Title:
Motion Picture Daily
Date:
Jul-Sep 1960
Publisher:
New York [Motion picture daily, inc.]
Volume:
Motion picture daily
Leaf #:
000160
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
A New York-based daily trade paper published by Martin Quigley. The companion to Quigley's better known weekly publication, MOTION PICTURE HERALD, and a direct competitor to THE FILM DAILY, which was also published out of New York. Established in 1930, MOTION PICTURE DAILY enjoyed a circulation of roughly 5,000 readers most years of its four decades in print (a nearly identical circulation to THE FILM DAILY, but only one third of the readership of MOTION PICTURE HERALD, which reached a wider audience of exhibitors). In the 1930s, the MOTION PICTURE DAILY's editor, Maurice Kann, called on the movie industry to shift more production back to the East Coast. Any productions that filmed in New York received ample attention. New York City never regained its production lead over Hollywood, but the major studios used the Big Apple for their corporate and distribution headquarters. As a result, MOTION PICTURE DAILY tended to focus on economic and regulatory issues confronting the film industry. -- Eric Hoyt, 2014
Date Added:
December 02, 2023
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N.S.S. POLICY ANNOUNCEMENT CONCERNING OUR TRAILERS ON COLUMBIA PICTURES Columbia Pictures Corp. has publicly announced its decision to handle its own trailers and accessories on all features released on and after September 1, 1960. This decision by Columbia automatically will affect both the exhibitors of the United States and National Screen Service, and has therefore necessitated the formulation by us of the following policy, which we must bring to your attention. We have already announced our intention to create and produce our own trailers on Columbia Pictures feature product. These trailers will in no way whatsoever contain any copyright material of Columbia Pictures. Our trailers will have novelty appeal — animation and unique treatment that will intrigue and have impact on your audience and we are supremely confident that they will stimulate your box office on Columbia pictures. Our decision to create, produce and distribute our own trailers on Columbia product was mandatory, since in excess of 70% of our accounts are served on a "weekly service plan", which includes the service of trailers on Columbia product. The weekly service plan, as you know, costs less per trailer to the exhibitor than on an individual trailer basis. Similar to the nationally established policy of table de h ^ote meals costing less than on an ala carte basis. Since we have the necessary creative and production talent to make our own trailers, it would be unconscionable that we not do so, and thus be guilty of not fulfilling our obligation, which unquestionably would not be in the best interest of our customers. Columbia has announced that they will charge exhibitors for the use of their trailers. For the 70% of the nation's exhibitors being served by us on a weekly service plan, Columbia's announced intention means that those exhibitors who elect to use Columbia trailers will increase their trailer costs, for just as we shall fulfill our contractual obligation to exhibitors — we shall both expect and require that they likewise fulfill their contractual obligation to us.