Motion Picture Daily (Jul-Sep 1960)

Record Details:

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I TANT We cannot, and shall not, permit any deduction to be made from our weekly service charges by those exhibitors who for any reason whatsoever voluntarily elect to use Columbia trailers. It is of course the prerogative of any exhibitor to use Columbia's trailers but any exhibitor electing to do so, as already stated, must do so at their own expense — not at the expense of National Screen Service. There exists therefore no requirement or obligation to use Columbia's trailers, a fact which is substantiated by the following clause in Columbia's own trailer license agreement: "DISTRIBUTOR HEREBY NOTIFIES EXHIBITOR THAT EXHIBTOR MAY LICENSE ONE OR MORE TRAILERS DISTRIBUTED BY DISTRIBUTOR AND THAT EXHIBITOR IS NOT REQUIRED TO LICENSE ANY TRAILER OR TRAILERS DISTRIBUTED BY DISTRIBUTOR AS A CONDITION OF OBTAINING ANY OTHER TRAILER OR TRAILERS OR ANY OTHER MOTION PICTURE DISTRIBUTED BY DISTRIBUTOR." Thus any exhibitor who contracts with Columbia for use of their trailers, clearly does so of his own volition and must accordingly do so at his own expense — not ours. In closing I wish to state that we regret exceedingly the decision made by Columbia to handle their own advertising materials, because we intensely feel that it will impose additional hardships to exhibitors at a time when they are faced with many other serious difficulties. We shall, however, as we have always done, do everything within our ability to meet the situation in such a manner as is in the best interest of our exhibitor customer and our company. NATIONAL SCREENNSERVICE PRESIDENT