Motion Picture Daily (Jul-Sep 1960)

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MOTION PICTURE DAILY Vt. 88, NO. 24 NEW YORK, U.S.A., THURSDAY, AUGUST 4, 1960 TEN CENTS MPA Ad-Pub. Unit tO Take PlaintS Rothman Enthusiastic DO Theatres loew's Circuit To Publishers; Davis New Chairman Sees Record I Enrolled As OA Member i;i Fourth Major Theatre tympany in Group's Fold (Picture on Page 3) jOew's Theatres circuit has joined satre Owners of America, it was lounced jointly yesterday by Alt M. Pickus, TO A president, and Igene Picker, president of Loew's. ■The enrollment was hailed by iBkus as a step which makes TOA I:n more representative of the cjintry's theatres, and materially infiases unity among exhibitors. In a ling, Loew's brings its nearly 100 atres located in 19 states, the itrict of Columbia and Canada inTOA. Three other major theatre npanies belong to TOA. They are {Continued on -page 3) Ibany Hearing Today in Minimum Pay Hike Special to THE DAILY ALBANY, N. Y., Aug. 3.-One m ]>re industry speakers will voice opjsition at a public hearing in the lite Office Building here tomorrow : irning to a proposed minimum wage Ijler, effective Oct. 1, which would lice a $1 hourly "floor" under the laries of all motion picture theatre )rkers. Elias Schlenger, Fabian division [anager and local co-chairman for ( Continued on page 3 ) Martin Davis Martin Davis, national director of advertising, publicity and exploitation for Paramount Pictures, was unanimously elected chairman of the Motion Picture Association of America advertising and publicity directors committee yesterday, for the ensuing year. Davis succeeds Silas F. Seadler, MGM advert isi n g manager, who completed his one year term in office yesterday. As a final official action, Seadler named Jerome P i c kman, vice-president of Paramount, chairman of a committee authorized to work out a follow-up program to clarify some phases of industry advertising-publicity relations with newspapers. The action is an aftermath of the address made by Paul Lazarus, Jr., Columbia Pictures vice-president, to the Newspaper Advertising Executives Ass'n. in San Francisco last month, in which Lazarus, speaking as an MPAA representative, said motion picture companies are becoming increasingly rebellious against the role as "a whipping boy of both the editorial and business departments of (Continued on page 6) Grossman Named WB Exploitation Manager Ernie Grossman has been appointed exploitation and promotion manager for Warner Brothers, it was announced yesterday by Richard Lederer, the company's advertising and publicity director. Grossman will make his headquarters here. Grossman has been associated with Warner Brothers for 18 years, with the exception of his Army service during World War II. He has served in the company's exploitation, coopera(Continued on page 6) 'Unchained' Topples Records in Britain From THE DAILY Bureau LONDON, Aug. 3.-Early box office returns for the saturation booking of Joseph Levine's "Hercules Unchained" in Great Britain have been so outstanding that the producer has increased his order for 60 prints to 90. In 39 theatres so far the picture (Continued on page 2) EDITORIAL Help Your O w n Ocean's 11' Has Bow [i Las Vegas Theatre Special to THE DAILY LAS VEGAS, Aug. 3. Thousands natives and tourists in this worldmed resort city turned out tonight r the "New Year's Eve in August" orld premiere of "Ocean's 11," rank Sinatra's Dorchester Production r Warner Brothers, at the Freont Theatre here. Police Chief Ray K. Sheffer and lark County Sheriff W. E. Leypoldt (Continued on page 2) By Sherwin Kane MANY EXCHANGE areas around the country opened their local drives this week for their quotas in the industry's own Will Rogers Memorial Hospital 1960 'fund raising campaign. While August and September have been designated the official campaign months in the $1,000,000 drive for this Robert J. O'Donnell Memorial Year, some areas will conduct their campaigns later in the year to avoid conflicts with other local activities. However, both national and local campaign committees strongly urge the nation's drive-in theatres to cooperate by scheduling their participation in the O'Donnell Memorial Year drive in advance of Labor Day. • A. Montague, Will Rogers Hospital president, points out that the hospital board is committed to spend $600,000 for the construction of the O'Donnell Memorial Laboratories to further the important research work in progress at the Will Rogers Memorial Hospital at Saranac Lake, and for new housing required for the resident staff there. Staff members presently are quartered in the hospital itself. Thus, ( Continued on page 2 ) Year Abroad For Columbia Mo Rothman Reports B.O. Grosses Up 35% Over Last Year By SAUL OSTROVE Columbia Pictures' revenue from abroad for the fiscal year ending next May 31 will be the greatest in company history, Mo Rothman, executive vicepresident o f Columbia Pictures International, predicted yesterday during a trade press conference at the the home office. Although monies remitted from foreign countries are running about 10 per cent ahead of last year at this time, actual box office revenue is up as (Continued on page 6) Pensions Are Provided For LA. In? I Officers Special to THE DAILY CHICAGO, Aug. 3. -International officers of the International Alliance of Theatrical Stage Employees will receive a maximum pension of $100 a month, if they have served 15 years, in accordance with the provisions of a resolution made effective here today at the third session of the annual convention of the alliance. The same resolution provides that ( Continued on page 6 ) British Endorse Policy For Showing 'Psycho' From THE DAILY Bureau LONDON, Aug. 3. Enthusiastic endorsement of the merchandising policies for Paramount's "Psycho," including the no-admission-after-thepicture-starts plan, was expressed here by exhibitors today, following presen(Continued on page 6)