Motion Picture Daily (Oct-Dec 1960)

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Monday, October 3, 1960 Motion Picture Daily 'Stars' Next Pitt. Marcus Plan Film Allied Board to Decide TO A Protests Special to THE DAILY PITTSBURGH, Oct. 2.-Exhibitors in the Pittsburgh exchange area have chosen the Columbia feature, "I Aim at the Stars" as the second attraction to be handled in the area test of the Compo-Marcus merchandising plan. The film will open on Oct. 26, following completion of the first attraction, "Jungle Cat," which opens on Oct. 12. "I Aim at the Stars," as was "Jungle Cat," will be backed by a special advertising campaign that the merchandising plan calls for. It will have 25 key runs followed immediately by shawings in an additional 18 key runs. Sufficient prints for the two waves of bookings have been promised to the exhibitors' committee by the Columbia film exchange. The following cities and towns, all key-runs, will participate in the playing of the pictures: Erie, Meadville, Oil City, Franklin, Butler, Beaver Falls, Newcastle, Sharon, Rochester, Aliquippa, Greensburg, Vandergrift, Washington, Uniontown, Charleroi, Altoona, State College, Johnstown, Indiana, Bradford and Warren, Pa. In West Virginia: Clarksburg, Wheeling, Morgantown and Fairmont. The exhibitors' plan committee gave its unanimous approval over the weekend to "I Aim at the Stars" as the second film to be featured in the special merchandising project, the results of which are being awaited with keen interest by exhibitors throughout te country. The project, initiated by Ben Marcus, Wisconsin circuit theatre operator and a member of the Compo governing committee, has been set for a six-month test in the Pittsburgh exchange area by agreement of the area's exhibitors and the general sales managers and advertising heads of the MPAA company members. 'Spartacus' Projection ( Continued from page 1 ) vance check on every theatre that has booked the Bryna Production, "Spartacus," for a roadshow engagement. The check is being made by the U-I executives to insure perfect presentation of the Super Technirama 70 film with its six channel sound track, both as regards projection and sound reproduction. Wherever any difficulties are encountered on test runs Weiner and Beyer will advise the theatre staffs on what should be done to correct the trouble. Weiner and Beyer left over the weekend for New York to check the DeMille Theatre, where "Spartacus" will have its world premiere next Thursday. From New York they will go to Boston, Philadelphia and Chi> i cago to check the theatres in those cities. They then will return here to make a check of the Pantages Theatre ahead of the Oct. 19 opening of the picture. Following the local opening, they will visit additional cities where the picture has been booked. ( Continued lowing the retirement of Abram F. Myers who, as board chairman and general counsel of Allied since its inception, had been its chief administrative officer. The board at that time named Marcus chairman of a committee consisting of Trueman Rembuseh and Jack Kirsch which was charged with interviewing those considered for the new executive director's post. Refused by Schwalberg At the time, Al Myrick, Allied president, named Alfred W. Schwalberg, president of Citation Films, New York, as Allied's No. 1 choice for the position. Last week, Motion Picture Daily was told by Schwalberg that he had discussed the subject with Marcus but could not take the post. In his statement Marcus also reported that the Allied board has unanimously ratified the reentry of Western Pennsylvania Allied to full status in national Allied. The Western Pennsylvania unit withdrew along with Independent Exhibitors of New from page 1 ) England following last year's annual national board meeting and election of officers. The Western Pennsylvania group voted to renew its membership several weeks ago but IENE, which held its anual convention about the same time, has given no consideration to rejoining Allied. Marcus said, "Western Pennsylvania is one of the largest and strongest links in Allied and has always been one of Allied's staunchest units. "From the ranks of this unit came some of the great exhibitor leaders— M. A. Rosenberg, who became national president of Allied, and Fred Harrington, their able secretary who for many years guided the unit through many stormy sessions in the state legislature. Other strong leaders from this great unit are Morrie Finkel and his brother, Harry Hendel and the Steam brothers— to mention only a few. "With the return of this strong unit, Allied will look forward to a new era in motion picture history." UA to Use Color TV (Continued from page 1 ) of the new material will be presented on local daytime color tv programs aimed primarily at women and teenage audiences in major markets throughout the country. Lewis said UA will kick off its new promotion program with "The Magnificent Seven," which has been set for a mass saturation booking in 1,000 situations in the South and Southwest beginning Oct. 12. Four separate sets of presentations on each film,, consisting of production scenes and off-camera shots taken on location, will be sent in quantity to UA fieldmen around the country for servicing to local television stations. Ballots Are Mailed in Academy Bd. Election From THE DAILY Bureau HOLLYWOOD, Oct. 2. Ballots have been mailed to the members of the administrators branch of the Academy of Motion Picture Arts and Sciences to fill the board of gover ( Continued from page 1 ) lions of people will be away from their homes and thus unavailable as a tv audience, may I urgently request, in behalf of Theatre Owners of America, reconsideration by the National Campaign Committee of the date for the next and future televised debates between Vice President Nixon and Senator Kennedy. "The television audience potential is far greater on Monday through Thursday nights, than on Fridays through Sundays. Further, motion picture theatre attendance was down nationally no less than 15 per cent last Monday when the first debate was held. The forthcoming Friday debate, coming on a prime shopping and movie night, should have even greater adverse impact upon our attendance. "We recognize problems of changing television commitments, but respectfully urge an attempt be made to shift the forthcoming dates to give your candidate the greater audience that would be available to him Mondays through Thursdays." nors vacancy created by the death of the late Academy president, B. B. Kahane. Voters in the special election are being asked to decide among E. J. Mannix, Harold J. Mirisch and Milton Sperling, nominated during the board elections last May. The administrator elected will serve on the board until the next election in May, 1961. Ballots, mailed directly to Price Waterhouse & Company, must be returned by Oct. 6. THE BIG ONES ARE ADVERTISED IN LIFE Fox Meet Tomorrow On 'Esther' Here To further implement promotional plans for the Dec. 1 international world premiere of "Esther and the King," Charles Einfeld 20th CenturyFox vice-president, and Rodney Bush, exploitation director, will hold a conference tomorrow with the company's Eastern ad-pub field managers at the New York office. The meeting will be the second in a series of executivefield force conferences designed to formulate advertising, publicity and exploitation strategy for the simultaneous American-Israel opening of the film. Einfeld conducted an earlier meet with the company's midwestem field representatives in Chicago. The company's eastern ad-pub chiefs scheduled to attend the Tuesday gathering are: Dick Richmond, New York; Phil Engel, Boston and New Haven; Hal Marshall, Philadelphia and Washington; Harold Cummings, Charlotte, and Ralph Buring, Pittsburgh and Buffalo. ADVERTISED IN LIFE THE BIG ONE IN MOVIE SELLING it