Motion Picture Daily (Oct-Dec 1960)

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MOTION PICTURE DAILY VOL. 88, NO. 67 NEW YORK, U.S.A., WEDNESDAY, OCTOBER 5, 1960 TEN CENTS By Harling 30,000,000 Anti-Pay-TV Signing Seen 6-Week Petition Campaign Officially Ends Oct. 14 A prediction that the exhibitor campaign to solicit the public for Congressional petitions urging the legislative outlawing of pay-tv will result in 30,000,000 signatures was made here yesterday by Philip F. Harling, chairman of the Joint Committee Against Pay-TV. Harling said the six-week campaign, begun Sept. 1, will end officially Friday, Oct. 14. That length of time, he pointed out, should be sufficient for exhibitors to do the job. "The unified response to this appeal, from exhibitors all over the country, has been beyond all expectations," (Continued on page 3) Todd-AO Annual Profit Of $250,000 Foreseen The Todd-AO Corp. had a sixmonth profit of $100,000 for the eriod ended July 31 and anticipates an [additional $150,000 for the rest of the year. This was reported to the board of directors by A. E. Bollengier, vice ISpresident and treasurer, at a meeting UjKere. Ip Three new vice-presidents were sleeted at the meeting, one of which was Bollengier. The others are Joseph (Continued on page 8) jMagna Reports 6-Month Net Profit at $499,698 Magna Pictures Corp. had a net profit of $499,698 for the six months 'nded July 31 as compared with a net oss of $109,070 for the same period ast year, stockholders were advised )y George P. Skouras, president, in a eport issued here yesterday. He prehcted results for the year ended (Continued on page 8) Tan-Can' Going Out in 35mm Version On 'Limited Performance' Policy (Picture on page 3) "Can-Can" will be made available in a 35mm version for bookings all over the U.S. on a "limited performance policy" except where it is now playing on a roadshow policy in Todd-AO where it will continue. Bookings will be restricted to three or four performances. Campaign for the film will emphasize it will now be brought "into every town in the continental U.S. no matter how small," Charles Einfeld, vicepresident, said here yesterday at a meeting of die company's eastern and northern regional advertising-publicity representatives. The meeting was the second in a series of national merchandising conferences to outline campaigns from the grass-roots to the national level for 20th-Fox product for the rest of (Continued on page 3) FWC Schedules Sales Workshops From THE DAILY Bureau HOLLYWOOD, Oct. 4. In line with Fox West Coast theatres' program to increase exploitation and promotion on the local level, a weekly picture-selling workshop for theatre managers will be inaugurated by William Thedford, Pacific Coast division manager. The first workshop session in the continuing series will be held tomorrow with 21 managers in the Long Beach area. FWC exploiteer Paul Lyday will (Continued on page 2) Goldwyn Speaker at PCC Drive Luncheon From THE DAILY Bureau HOLLYWOOD, Oct. 4. Samuel Goldwyn, first president and founder of the Permanent Charities Committee which was formed 20 years ago, and who provided the building bear(Continued on page 2) AMP A Is Establishing Five Service Awards Associated Motion Picture Advertisers is establishing service awards for outstanding industry individuals, according to Bob Montgomery, president. The annual awards will be instituted at AMPA's first 1960-61 season luncheon, to be held Wedensday, Nov. 2, at the Piccadilly Hotel here. Five awards will be given annually. One will go to the individual exhibitor or theatre company AMPA judges to have performed the greatest service to the industry. Another will go to (Continued on page 8) REVIEW: The Magnificent Seven Mirisch — U.A. Once the top staple of Hollywood product, the western is almost as scarce on the theatre screen these days as the musical. The reason most offered is that television has taken over the outdoor genre; so it follows that the ones for theatrical showing must have reallv superior merits if they are to succeed. 'The Magnificent Seven" qualifies well in that regard. It has an unusual, engrossing storv to relate, and its makers, under the guidance of producer-director John Sturges, have employed the mightier resources of the large screen to fine effect, not the least of these being the use of Panavision and De Luxe color cameras to photograph some superb scenery on location in Mexico. Exhibitors can confidently tell their patrons that television has nothing in the western field to equal. TELEVISION TODAY page 6 ^e story *s not off-beat by accident. It is based, of all things, on a (Continued on page 8) 'Streamlining' Distribution Methods Hit By Preminger Wants Central Office To Replace All Branches By WILLIAM WERNETH In reply to recent criticism of the excessive costs of production, producer-director Otto Preminger yesterday called on distributors to heed the need for "modernization" of their methods or find themselves replaced by "younger, aggressive men with courage and vision." Speaking at a trade press c o n f e r e nee here, Preminger said that present distribution methods are out-dated and burdened by unnecessary expenses. He sug(Continued on page 3) Otto Preminger Critics of 'Runaway' Production Are Scored Industry individuals or groups who try to tell a producer where he can make a picture were attacked by Otto Preminger yesterday as being "on dangerous ground." He made the comment in answer to a question about his views on "runaway" production target of many of the Hollywood guilds and union. Preminger said that although he ( Continued on page 8 ) Big Southern Campaign For 'Stars' Opening Special to THE DAILY HUNTSVILLE, Ala., Oct. 4.-One of the most intensive promotional campaigns ever conducted for a picture in the South is being undertaken this week for Charles H. Schneer's (Continued on page 3)