Motion Picture Daily (Oct-Dec 1960)

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2 Motion Picture Daily Wednesday, October 5, 1960 PERSONAL MENTION PRODUCER director William Wyler and playwright Lillian Hellman, author of "The Children's Hour," Wyler's next film, sail for London today on the "Queen Elizabeth" to work on the screenplay. • Producer Jack Wrather and his wife, actress Bonita Granville, are also scheduled to sail on the "Queen Elizabeth" today. • Joseph M. Sugar, vice-president and general sales manager for Magna Pictures Corp., is in Philadelphia from here today. • Herbert L. Golden, vice-president of United Artists, left here for Los Angeles yesterday for conferences on tv station acquisitions. • Harry Goldstone, general sales manager of Astor Pictures and Atlantic Television, has left here on a trip that will take him to Philadelphia, Washington and Baltimore. • Frank Petraglia, Buena Vista publicist, is in Pittsburgh from New York on area openings of "Jungle Cat." • William Reich, vice-president in charge of foreign distribution for American International Export Corp., returned here yesterday from Mexico and Hollywood. • Richard Kahn, Columbia Pictures exploitation manager; John Newfield, national magazine contact, and Roger Caras, radio and tv contact, leave here today for Huntsville, Ala., for the opening of "I Aim at the Stars." • Samuel J. Briskin, Columbia's vice-president in charge of west coast activities, leaves today for a 10-day series of home office meetings. gems of showmanship!... by national screen service' Brazilian Troup Coming Here for M.H. Show A company of 35 Brazilian dancers, singers and variety artists will be flown here from Rio de Janeiro to take part in Radio City Music Hall's next stage spectacle starting Thursday, Oct. 13, Leon Leonidoff, senior producer of the Rockefeller Center playhouse, announced yesterday. The performers, none of whom has appeared in this country before, will augment the Music Hall company of Rockettes, Corps de Ballet and Symphony Orchestra in an all-Brazilian stage show, produced by Leonidoff. It will be presented with the Music Hall's new film, Universal's "Midnight Lace." FWC Workshop ( Continued from page 1 ) conduct the Long Beach workshop, along with Fay S. Reeder, FWC advertising-publicity director. Thedford said plans have been set up so that every manager in the Pacific Coast division will participate in a workshop once every six weeks. "Purpose of the workshop is to formulate concrete plans for action on pictures which will play generally in FWC houses," he said. "Pictures will be selected from those scheduled to break in specific areas three to six weeks following the workshop to allow sufficient time for the plans to be carried out." In limiting the number of pictures for each session and working with a relatively small number of managers at one time, Thedford said he hoped the sessions "would show real productive results from this type of picture merchandising." The second workshop will be held in San Diego Oct. 12. PCC Luncheon (Continued from page 1) ing his name for its headquarters, paid tribute to all involved in this industry charity "for showing the world the best side of the real Hollywood," at an impressive kickoff drive luncheon today in the Beverly Hills hotel. More than 1,000 industryites flanked the double dais of industry leaders at the luncheon which was opened by Walter Mirisch, president of PCC, and heard chairman Sidney Solow demonstrate with slides a new way to raise money more effectively for PCC, which makes one collection for distribution among 22 different charities, including Community Chests, American Red Cross, Will Rogers Memorial Hospital among others. Walter Hickey Dies ATLANTA, Oct. 4. -Funeral services were held here at the weekend for Walter T. Hickey, 69, veteran film distributor. Merchants Find Theatre Aids Their Businesses Special to THE DAILY IMPERIAL, Neb., Oct 4. The importance of a theatre to a small town is illustrated by the re-opening of the Star Theatre here. All merchants in the small community experienced a slump in business when the Star shuttered several months ago. Merchants organized the Imperial Businessmens Association and raised sufficient funds to reopen the theatre. Newton Lippitt is acting as manager. Arkansas Owners Hear Public Relations Talk Special to THE DAILY MEMPHIS, Oct. 4. Women's clubs should be viewed by theatre owners as ready-made "communications network thru which you can make friends and promote the product you are trying to sell, directly and indirectly." Pretty, blond Mrs. Margaret Twyman, New York director of community relations for the Motion Picture Association of America, told this to 186 theatre owners and operators at the 51st annual convention of Motion Picture Theatre Owners of Arkansas, Mississippi and Tennessee at the Hotel Claridge here. Mrs. Twyman said she was talking about "the backbone of our business. Public relations is no longer a mysterious entity. It is a body of knowledge. It is facts and facts about your community you must have to start formulating a successful community relations program." She suggested clipping announcements of club activities, officers names and club descriptions, or asking the women's page editor for information. She said wives should be enlisted to trail leads on club leaders. Mrs. Twyman said women like motion picture advertising to have honesty, beauty, surprise, adventure, good-looking stars and personalized advertising such as letters and "invitations." She said they don't like bad taste in art, shocking language, violence or brutality, words with double meanings and misleading phrases or pictures. Joe Keifer, of Malco Theatres, Memphis, present secretary-treasurer, is scheduled to be named president Wednesday afternoon. He is the choice of the nominating committee of three vice-presidents: Leon Rountree, Holly Springs, Miss.; Bill Bruster, Dickson, Tenn., and Robin Wightman, Little Rock. Martin Mounger, Calhoun City, Miss., will succeed Keifer as secretary-treasurer. Gordon Hutchins, Russellville, Ark., is the out-going president. s Private Finance Will Insure Tolvision: Fox Confidence that the pay-tv system! Tolvision will be established through private financing was expressed here: yesterday by Matthew M. Fox, head of Tolvision of America, Inc. Fox issued a statement in connec tion with the announcement in Wash ington Monday by the Securities and Exchange Commission that it had suspended a registration statement filed by Skiatron Electronics and Television Corp. "Because of a confusion in names, Fox said, "it is important to make clear that my firm, Tolvision of America, Inc. (formerly Skiatron of Amer ica, Inc.) has no corporate connectior with Skiatron Electronics and TeleJ sion Corp. other than that Tolvisior is the licensee of Skiatron and will b^ obliged to pay royalties to Skiatroi once the Tolvision system of subscrip tion tv begins to yield revenues." Fox noted that Tolvision is a pri vately-owned company and it and he| personally, have incurred over $6,000,000 in costs to develop and test thtj system. "Every dollar spent, or of in debtedness, is mine or Tolvision's for which I am personally respon sible," he said. Tolvision utilizes a coaxial cable fo closed-circuit telecasts. NSS to Close Office CLEVELAND, Oct. 4. Nationa Screen Service will close its Cleveland office on Oct. 22 and thereafter tb nordiern Ohio territory will be servec out of Cincinnati. Details are beinj, worked out to insure service to exhibi tors affected by this change of opera tion. Nat Barach, Cleveland NSJ, branch manager for 27 years, and Judd Spiegle, salesman, will stay or( in their present capacities until fur ther notice. JET TO BRITAIN aboard BOAC's daily MONARCH ROLLS ROYCE INTERCONTINENTAL 707 (fastest of all big jets) with 'Golden Service' : ■ •I reservations through your Travel Agent or! \ BRITISH OVERSEAS AIRWAYS CORPORATION Jet and/or jet-prop flights from New York, Boston, Chicago, Detroit, Honolulu San Francisco, Montreal, Toronto. MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor; Herbert V Fecke, .Advertising Manager; Gus H. Fausel, Production Manager, TELEVISION TODAY, Charles S. Aaronson, Editorial Director; Pinky Herman, Eastern Editor. Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; Telephone HOllywood 7-2145; Washington, E. H. Kahn, 996 National Press Bldg., Washington, 4, D. C; London Bureau, 4 Bear St Leicester Square, W. 2. Hope Williams Burnup, Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents m the principal capitals of the world. Motion Picture Daily is published daily except Saturdays, Sundays and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Center New York 20, Circle 7-3100. j ! 4 Cable address: "Quigpubco. New York" Martin Quigley, President; Martin Quigley, Jr., Vice-President; Theo J. Sullivan, Vice-President and Treasurer; Raiymond Gallagher. Vice-President; Leo J Brady, Secretary. Other Quigley Publications: Motion Picture Herald, Better Theatres and Better Refreshment Merchandising each published 13 times a year as a section of Motion Picture Herald; Television Today, published daily as part of Motion Picture Daily; Motion Picture Almanac, Television Almanac Fame. Untered as second | class matter Sept. 21, 1938, at the Post Office at New York, N. Y., under the act of March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreigt. oingle copies, 10c.