Motion Picture Daily (Oct-Dec 1960)

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BRILLIANT "SPARTACUS" WORLD PREMIERE ATD JH OLLOWING a series of six invitational preJ/ vieivs attended by thousands of screen, stage and television personalities, press representatives and entertainment industry leaders, "Spartacus," the widely-heralded Bryna Production being released by Universal-International, had its brilliant World Premiere at the DeMille Theatre in New York last night as a benefit for the American Academy of Dramatic Arts. More than two years in the making and the most expensive film ever shot in Hollywood, "Spartac«s," stars Kirk Douglas, Laurence Olivier, Jean Simmons, Charles Laughton, Peter Ustinov, John Gavin and Tony Curtis and a cast of thousands. Last night's World Premiere was followed by a supper dance at the Hotel Astor attended by a galaxy of stage, screen and television stars. During the next four weeks, openings of "Spartacus" are scheduled for Chicago, Los Angeles, Boston, Philadelphia, and Detroit, all on a roadshow basis. Milton R. Rackmil, president of Universal and Mrs. Rackmil arrive with Mr. and Mrs. Kirk Douglas. The scene in front of the DeMille theatre last night and the huge sign. Morrie Weiner, general manager of the Universal-International studio, arrives with guests. David A. Lipton, Universal vice-president, Myrna Loy, Philip Gerard, Universal Eastern advertising and publicity director and Mrs. Gerard.