Motion Picture Daily (Oct-Dec 1960)

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6 Tcleu|si£n Jo day Motion Picture Daily Friday, October 7, 1960 Who's Where Richard Brill, former CBS Network producer and independent packager, has been signed as producer and general programming executive of Selmur Productions, it was announced by Selig J. Seligman, president of the newly formed American Broadcasting Paramount Theatres subsidiary. Brill will report directly to Peter G. Robinson, Selmur director of programs, joining a nucleus of key creative personnel to plan, develop, and produce taped and film shows for Selmur. □ Joe Cramer has been named director of business affairs for Paramount Television Productions, Inc. in Hollywood, it was announced by Jim Schulke, vice-president in charge. Cramer has been in charge of client relations for Paramount Pictures tv division. □ Richard A. Borel, director of television for WBNS-TV, Columbus, Ohio, has been elected chairman of the board of the CBS Television Affiliates Association, it was announced by William Quarton, WMT, Cedar Rapids, la., outgoing chairman. At the same time it was announced that Tom Chauncey, president of KOOLTV, Phoneix, Ariz., has succeeded Borel as secretary of the association. Both terms are for one year. NTA Telestudios Has Record Six-Mo. Period NTA Telestudios has enjoyed its most successful six-month period since its inception, George K. Gould, company president, said yesterday. "Our billings have increased more than 59 per cent over the previous six-month period," he pointed out. The studios have been producing a record number of taped commercials for the new fall season. Acceptance of the fine quality and performance of tape as well as the increase in the number of stations now equipped to handle taped commercials and programming were the two most important reasons in the upsurge in NTA Telestudios billings, Gould said. Other factors responsible are the great flexibility of tape and the ready acceptance by advertising agencies and advertisers of the video taped commercials, he added. Among the agencies using NTA Telestudios facilities are N. W. Ayer, Ted Bates, BBD&O, Benton & Bowles, Leo Burnett, Clinton E. Frank, Maxon, Norman, Craig & Kummel, Ogilw, Benson & Mather, SakelJackson, T. W alter Thompson, Carlo Vinti and Young & Rubicam. Commercials were taped for such advertisers as Armstrong, Carter Products, DuPont, Gallo Wines, General Electric, General Cigar, Heinz, Richard Hudnut, Kellogg's, Lambert Pharmaceutical, Lestoil, Lever Brothers, Miles Laboratories, Proctor & Gamble, Reynolds Metals, Ruppert, Speidel. TV Code Stand on Alcohol Use Clarified From THE DAILY Bureau WASHINGTON, Oct. 6. The Television Code Review Board of the National Association of Broadcasters has amplified its ban on the advertising of hard liquor to make it crystal clear that the provision also applies to products or services which in their presentation induce the use of hard liquor. The board announced the issuance of a Code interpretation which was approved at the board's meeting here Tuesday. This clarifies intent of present Code language which reads: "The advertising of hard liquor should not be accepted." The interpretation approved yesterday says: "This restraint applies also to the advertising of products and/or services in themselves not hard liquors, but which in their presentation induce the use of hard liquor." E. K. Hartenbower, chairman of Fire Destroys Drive-in LEBANON, Ore., Oct. 6.-Fire of undetermined origin destroyed the Nu-Drive-In Theatre here, with losses upwards of $200,000 in equipment and contents. the Television Code Review Board, commended Station WPIX (Channel 11), New York, for rejecting a commercial showing the actual mixing of a whisky sour from a prepared cocktail mix and liquor, and similar drinks. Hartenbower said the management of WPIX showed "a highly commendable sense of responsibility to broadcasting and a keen awareness of the traditional patterns of good broadcasting in rejecting the cocktail mix commercials offered by a leading advertising agency. This is another example of how Code subscribers such as WPIX, working through the Code Review Board procedures, can help the industry solve its own problems and thus head off restrictive government regulation which always threatens any licensed industry." PEOPLE Lou Levitchj who recently reJ signed as managing director of the| Granada Theatre in Buffalo to reJ open the old Shea's North Park com-| munity theatre, on Oct. 15, has named ] his son-in-law, Alvin Cipperman, asl his house manager. Levitch was with ! the Schine circuit for 30 years asl manager, zone manager, group execu-| tive and managing director— his final) position at the Granada. □ Dore Schary, writer-producer of I "Sunrise at Campobello" for Warner! Bros., will address the Arts Council! of Philadelphia on Saturday, Oct. 23. 1 James A. Rhodes, Ohio state audi-;! tor, will be the speaker at the opening' luncheon Wednesday of the silverl anniversary convention of the Inde-d pendent Theatre Owners of Ohio in! Columbus. □ I Joel McCrea has narrated a special prologue introduction to "The Crowning Experience," Moral Re-Arma-i ment film opening Oct. 22 at the, Warner Theatre here. □ Playwright Tennessee Williams has been elected to ASCAP membership, it is announced by Stanley Adams, president. □ Doris Day and her husband, Martin Melcher, co-producer of "Midnight Lace," were guests at a luncheon here yesterday given by Universal Pictures at the Hotel Park Plaza Representatives of the trade press, national magazines, and New| York papers attended. □ Joseph E. Levine, president of Em-| bassy Pictures, has been awarded a Commendatore medal by President Gronchi of Italy, it was announced| yesterday in Rome. The award was( made to Levine in recognition of hisj efforts on behalf of Italo-Americani motion picture relations. The medal will be presented by President Gronchi when Levine visits Rome next week. 'Space Age' Premiere For 'Stars' Is Held Special to THE DAILY HUNTSVILLE, Ala., Oct. O.Charles H. Schneer's "I Aim at the Stars" had its "space age" premiere tonight at the Tony Theatre here, with an array of stars and dignitaries and the most impressive press, radio and television coverage ever seen in this area for a motion picture. The Columbia release, which follows the Huntsville opening with playdates all over the South, was covered by representatives from NBCMonitor, Mutual, UPI, Fox Movietone News and many local and regional newsmen. In attendance were pressmen from nine nations, the Vatican and many key cities in the U.S. REVIEW: The Entertainer Bryanston — Continental Sir Laurence Olivier's past triumphs range from the nefarious Richard III of Shakespeare to Rattigan's comic prince of "The Prince and the Showgirl," but it is doubtful that he has ever plaved a part with the many facets contained in the role of Archie Rice, "The Entertainer." Archie is an untalented music-hall performer who, in trving to follow his father's brilliant career, refuses to face the fact that he doesn't have what it takes. His bad jokes amuse onlv himself, his off-kev singing is pathetic, and his dancing shows a deplorable lack of style. Yet, through the years, he has continued to cling to the dream of being a success in show business. The ill effects of this make-believe life are obvious on Archie, who just doesn't accept reality anv more. But the results on his familv are even sadder. Brenda De Banzie gives a memorable performance as Archie's wife, who knows of his off-stage love affairs and tries to forget by going to the movies and by drinking gin. Her life is further complicated by the fact that her son Miek has been captured in the Suez strife. Archie's embittered father is played by Roger Livesey, and it is he who ruins the entertainer's last chance to put on a new show and then ultimately dies trying to make up to his son for it. Joan Plowright makes her screen debut as the daughter, Jean, the part she did also in London and New York. She is the central character in the film, for it is she who tells the story. She returns home because she is seeking the answer to the problem she faces of giving up her work and marrying a man who is headed for business in Africa. Instead of finding an answer to her problem, she becomes involved with the family's troubles. The film has a depressing mood throughout, which is maintained by the fact that nothing is resolved at its end. John Osborne, who wrote the original play, worked with Nigel Kneale on the screenplay. Osborne seems to have been more interested in making a point, supposedly that the world is no good, than in actually telling a story. The cast is composed of capable actors and under Tony Richardson's direction they are excellent, even if their material is not. The Bryanston production will depend solely on the reputation of Olivier, and perhaps the news-making Miss Plowright, to attract an audience. This is a formidable calling card, but parents will have to find a baby sitter for the kids. A concentrated campaign for the Continental Distributing release is indicated. Running time, 97 minutes. Release date, October. W. H. Werneth