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MOTION PICTURE
DAILY
VOL. 88, NO. 70
NEW YORK, U.S.A., MONDAY, OCTOBER 10, 1960
TEN CENTS
EDITORIAL
Second Chance
' By Sherwin Kane
AN interesting and perhaps significant experiment is underway in the Ogden Theatre, a Fox Internountain house, in Denver, i As a story in the adjoining news jolumns of today's Motion Picture Daily relates, the picture was first ihown in Denver in August as the jottom half of a double bill, and its box office fate there was equally >bscure.
The Denver advertising used for he engagement of this story of a 'roup of nuns who try to help Jewish :hildren escape from a Nazi concenration camp in World War II, featured lines like the following: "Suddenly the whole world knew her secret! Torture, killing and vicious pasions— and incredible courage— grip>ing at your emotions like no other 'notion picture!"
1 The Denver Catholic Register, folj owing the brief run of the picture, mblished an article criticizing the nanner in which the film had been Wesented and advertised, while praisng the film warmly and asserting hat it had been denied the wide Public support it deserved.
Robert Selig, head of Intermoun' ain Theatres, promptly accepted his Company's share of responsibility and innounced that "Conspiracy of 'learts" would be given a return engagement at the same theatre Oct. \ 10, 11.
" In so doing, Selig not only won 5>ver his circuit's critics but put the
esponsibility for the picture's sup
»ort up to them.
•
The advertising employed for "Conpiracy of Hearts" on its initial enagement at the Ogden was unwise.
addressed to the sensation-seeking udience elements, if it succeeded in ringing them in to the theatre (which bviously it did not) they were bound ) be disappointed. And the element lat might have supported the pic
%re and found enjoyment in it, ( Continued on page 2 )
Exhibitor Gives Film 'Second Chance1 Seek Clarification As Paper Pledges Special Support
Paramount's "Conspiracy of Hearts," which the Catholic-based press in Denver, Col., believes is "one of the finest films ever produced," is getting a unique "second chance" in that area, it was disclosed at the weekend by
Robert W. Selig, president of Fox Inter-Mountain Theatres of Denver, a division of National Theatres and Television.
The film, which played earlier this month as the lower half of a double bill with "It Started in Naples" in down-town Denver, yesterday started a special return engagement at the Ogden Theatre in Denver at the specific request of the nationally-cir( Continued on page 6 )
Hits Academy Changes As 'Step Backward'
Changes in the Academy Awards rules affecting documentary films were called a "step backward" at the weekend by Richard Brandt, member of the governing committee of Independent Film Importers and Distributors of America.
The Academy ruled late last week that showings of documentary films no longer will be limited to the U.S. to be eligible for a documentary award but can have their first showing in any country during the Awards year before the audience for which they were designed.
Brandt recalled that IFIDA pleas for Academy alterations concerning nomination of more than one film from a foreign country had gone un( Continued on page 6 )
NT&T Plans Extensive Remodeling Program
From THE DAILY Bureau
HOLLYWOOD, Oct. 9. Continuing plans for an extensive modernization program of its key theatres throughout the country are being drawn up by National Theatres & Television, Inc.
M. Spencer Leve, vice-president of ( Continued on page 6 )
AB-PT Responds to Appeal of Hospital Group; Pledges Audience Collection in All Theatres
Edward L. Hyman, vice-president, American Broadcasting-Paramount Theatres, in responding to an appeal of the Will Rogers executive committee for the O'Donnell Memorial Year campaign now in progress, has pledged the audience collection participation of all AB-PT theatres under his direction.
The announcement was made by A. Montague, president of Will Rogers Hospital, who further pointed out that "This year, being O'Donnell Memorial Year in our industry, a challenge is presented to all exhibitors to take active lead in steering the audience collection and Christmas salute campaigns to greater heights than have ever been achieved. For this is in honor and to the eternal memory of one of America's great showmen and one of our hospital's greatest champions, Bob O'Donnell.
"Exhibitors throughout the country," said Montague, "are adding their might along with AB-PT in our industry's project of building the new enlarged O'Donnell Memorial Research Laboratories on the hospital grounds at Saranac Lake.
Plans for expanding the laboratory include broadening the type of work undertaken, and embrace exploratory as well as clinical research in all the pulmonary cardio-vascular diseases. Additional space is also being provided for taking care of more patients.
Theatres Ask Full Probe by FCC of Pay-TV
Cohn Brief Urges Analysis Of Hartford Programming
From THE DAILY Bureau
WASHINGTON, Oct. 9. Exhibitors want to be sure that programming for the Hartford Phonevision KTV proposal is going to be fully aired at the Federal Communications Commissions hearing late this month. The Connecticut motion picture theatres have asked for a clarification or alternatively for a modification of the issues to be presented.
Marcus Cohn today filed a petition on behalf of the Connecticut committee against KTV, Stanley Warner Management Co., Loew's, Inc., (Continued on page 3)
Exhibitors Concerned By Toll-TV in Britain
From THE DAILY Bureau
LONDON, Oct. 6. (By Air Mail)A growing concern at the prospect of toll-tv in Britain was expressed by the Yorkshire branch of the Cinematograph Exhibitors Association on hearing a first-hand report on the progress of the Toronto Telemeter experiment.
Returning here after a 12-week ( Continued on page 3 )
Bronston's 'El Cid' For Release by A.A.
By SIDNEY RECHETNIK
Radical changes in the creative side of the motion picture industry necessitate comparable changes in the distribution pattern, according to Steve (Continued on page 3)
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