Motion Picture Daily (Oct-Dec 1960)

4 Motion Picture Daily Monday, October 31, ]i PEOPLE Jerome M. Evans, Universal Pictures Eastern production manager and an instructor in marketing at the Bernard Baruch School of Business Administration of the College of the City of New York, will address the accounts of the Diamond Sales Corp. on motion picture, television and radio tie-ups with retailing at their dinner discussion meeting in the Peter Warren Room at One Fifth Avenue this evening. The theme of die meeting is "The Application of Showmanship to Retailing." □ Frederick G. Storey, president of Storey Theatres, Inc., Atlanta, and vice-president and director of Motion Picture Theatre Owners of Georgia, has been reelected president of the Family Service Association of America. □ Al Cogsdale, for the past 10 years active in the exhibition field in Roanoke, Va., has joined the Wilby-Kincey circuit as manager of the National Theatre, Greensboro, N. C, succeeding Bob Stroh, who has been transferred to Bluefield, West Va., as city manager there. □ Jose M. Padilla, specialist in Latin American affairs with special emphasis on advertising and public relations, has joined the unit sales staff of "Pepe," G.S.-Posa International Production for Columbia Pictures release. He will work with the Spanishspeaking population of the metropolitan area of New York. Tell of Zenith -Majors Talks U.S. Rome Embassy ( Continued from "page 1 ) sored by American Embassy to inaugurate its program of cultural events for the 1960-61 season, "Homage to George Stevens" will present in the theatre of the Embassy a series of Stevens' award-winning films, including "Gunga Din," "Alice Adams," "The Diary of Anne Frank," "Giant," "Shane," "A Place in the Sun," "I Remember Mama," "Woman of the Year" and "The More the Merrier." Although Stevens was officially invited by the American Embassy to attend the film event in Rome, it is unlikely that he will be able to be present because of his collaboration with Carl Sundburg and Ivan Moffat in writing the screenplay for his forthcoming production on the life and times of Jesus, "The Greatest Story Ever Told." U.A. to Have 5 ( Continued from page 1 ) Kind," "The Apartment," "Tunes of Glory," "Inherit the Wind" and "Never on Sunday." The World Review is limited to films which have won prizes at film festivals held throughout the world earlier in the year. ( Continued asserted that the meetings were designed to acquaint the film companies with their plans, establish their interest in pay-tv, and discuss the product that had been made available for other pay-tv tests. Wright noted, however, that he "wouldn't say that the purpose of these meetings was to persuade them to make the product available." Under questioning by commissioner Cross, Wright said that he thought the Hartford test would cost Zenith "considerable money." He said "I don't know how to answer that" when Cross requested that the market Zenith is "shooting for, in the magnitude of money" be spelled out. Indicating his willingness to submit to the judgment of the market place, he said that if Hartford is tested for pay-tv, and the test fails, he is "certain that neither Mr. O'Neil (Thomas O'Neil, Phonevision president) or Zenith will want to go any farther in it." Won't Subsidize Any Source Wright told commissioner Bartley that "Zenith has absolutely no plans to subsidize any product source." He also told the Broadcast Bureau counsel, Louis Stephens, that Zenith is not "going to finance any entertainment or book any entertainment or be in the production of entertainment." Wright agreed with Stephens that Zenith and Teco would submit their publicity to RKO General for clearance before its release. This was later confirmed by Pieter Van Beek, president of Teco. The final session of the hearings was marked by die commission's persistent rejection of Marcus Cohn's efforts to put into the record various pieces of economic data relating to consumers' net spendable income for recreation and entertainment, surveys of television set ownership, consumer expenditures, and the like. Doubts Accuracy of Judgment It was Cohn's contention that any test made at Hartford was not meaningful unless it covered a cross-section of a group that would include various occupations and various income brackets. He said that FCC could not make a judgment about whether nationwide pay-tv was feasible if, for example, only 50 per cent -or possibly only the rich-could afford it. The Broadcast Bureau took the position that FCC did not have to make an economic judgment and that Cohn's argument really related to the validity of the third report, or even rule-makings preceding it, but not to the procedure of this hearing. Cohn maintained that these statistics were vital not only to show that the test would be a "flop"— for he was sure of that-but because FCC would not have adequate information to judge pay-tv on national basis. Chairman Ford ruled not to admit from page 1 ) the material on the ground of irrelevance. He noted that even though the net spendable income of some groups was very low, their rooftops might be covered with tv antennae. Cohn also got into the record part of Leland Hayward's one-year contract with Teco as a consultant. Excluded was the amount of Hayward's salary and the specific mention of a city for which they substituted a phrase. The important part of the contract had to do with investment opportunities offered to Hayward. It appears below, with the substituted phrase in brackets: "Unless this agreement is terminated before March 22, 1961, you shall thereafter h?ve the personal right, at your option, to select any one, but not more than one, of the following investment opportunities: "(a) To subscribe for the purchase at par value up to 12V2 per cent of all common shares to be issued by a Phonevision programming company upon its organization, including the rights to assign to one or more of your assistants up to one-fifth of those subscription rights; or "(b) To enter into a Phonevision franchise agreement for your choice of any U.S. television market not larger than a certain major metropolitan market in the U.S.; or "(c) To participate in some other investment opportunity in the commercial development of subscription television that comes to Teco's attention before Sept. 22, 1964; provided, however, that ownership of the investment opportunity selected personally by you may be vested in any corporation controlled by you." These investment opportunities expire by Sept. 22, 1964, if not exercised. Hayward Tells of Activity It was Cohn's contention that Hayward should not work for Teco while he had about a year left of his present CBS contract. Hayward maintained under questioning, that he was at present involved in various media, that many producers were, and that he saw no conflict of interest. Hayward told the commission that he personally thought it would be very hard to put tv cameras on a stage during an actual performance, but that plays could be written with this in mind. He admitted that some Broadway plays might have to have deletions of certain lines. However, he noted, that when "Mister Roberts" toured, there were three versions of the play for different areas and they were all successful. The problems of product designed especially for television were unique and he admitted that he didn't know the answer. He did not know whether he, himself, would produce any. He said that during the first six months Stein Confirms Setup Of Statewide Circuit From THE DAILY Bureau LOS ANGELES, Oct. 30. 1 Stein confirmed at the weekend formation of the Statewide The Circuit, Inc., which is the comp that acquired the 12 theatres invoj in the recent sale by Electrovision Stein. Officers of Statewide are St president; Ezra E. Stern, vice-p; dent and general counselor; Mii Stein, vice-president; Robert Si secretary-treasurer. James Janopolous, formerly i the NTA booking department, is jj! ing the Stein organization, where will aid film buyer Keith McCall It was also announced that Tom P for many years closely associated v late Charles Skouras and more cently with Electrovision, as weli Jules Lambsfield, district manager Electrovision, will start with Stein, Wednesday. Stein further announced the lowing changes: Ric Ricord will I charge of the new purchasing dep ment and retain supervision of Capri and other San Diego theat Harry Wallace, besides supervisee Paramount Hollywood Theaj the Beverly (Beverly Hills), plus other houses, takes charge of the vertising and exploitation dep ments for the entire circuit. Goldstein Named (Continued from page 1) sales manager of the company's P adelphia branch. An industry veteran of 17 years, started as an apprentice booker in M-G-M Albany branch, moving to Schine circuit eight years later in post of film booker. Bennett joii 20th-Fox in 1952 as a salesman in Cleveland office, transferring a y later to the Indianapolis branch the same position. Shortly thereaft Bennett was named sales manager the Cincinnati branch, and suli quently sales manager of the Phi delphia office, a position he held in his new promotion. Fabian Praised (Continued from page 1) Gov. Nelson Rockefeller and by N yor Erastus Corning for "demonstr ing faith in the future of downto^ Albany, as evidenced by the exp< diture of so large a sum." Explaining that the face-lifting h( "is part of a program we have draft and have carried out in varic states," Fabian pointed to the f: that other circuits have institut similar programs. "We do not cla a monopoly on the idea," he said, 1 we certainly are placing great str< upon it." The Fabian circuit recently coi pleted major rehabilitation prograi in Harrisburgh, Pa., and Roanol Va. Others are in progress. he would make various plans. All attorneys in the case waiv the right to make summations. T record remains open until Nov. 1?