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MOTION PICTURE
NEW YORK, U.S.A., MONDAY, NOVEMBER 7, 1960
TEN CENTS
perational Changes
oew's Circuit a Realignment )ut-of-Town
harles Kurtzman Given verall Supervisory Post
'in a realignment of out-of-town ?atre operations Eugene Picker, ;sident of Loew's Theatres, Inc., at > weekend announced the appoint';nt of Charles E. Kurtzman, who s been on special assignments for ^ker during the past year, as exutive in complete charge of Loew's :t-of-town theatres. 'In his new position, Kurtzman ited that the company's out-of-town 'rcuit would be reorganized into 'ree distinct operating areas-to be (Continued on page 2)
British Circuit to Repeat Its Successful TV Promotion Campaign at Year's End
From THE DAILY Bureau
' LONDON Nov. 4 (By Air Mail)-Associated British Cinemas' summer tv campaign, one of the most effective ever used on this medium is to be repeated by the company over the Christmas and New Year pe> :iod. The scheme will again be carried out on ABC-TV, covering an area of 150 ABC theatres.
Bill Cartlidge, assistant managing director of ABC, announced that the company will use the same twin format that proved so successful during the summer-the combination of famous personalities publicly endorsing their favorite form of film entertainment and the use of "Dont Take Your Wite For Granted-Take Her Out To The Pictures" commercials.
The subjects, which will again be produced by the TV and Advertising Films Division of Associated British-Pathe, will use personalities currently in the public eye at the time of presentation. They will introduce the films being screened in the Midlands and the North by Associated British Cinemas.
The December-January period has been chosen for a dual purpose-to stimulate business at the off-peak pre-Christmas period and to give greater impetus to the circuit's New Year releases.
I ;
Hard-Ticket Films
Haven't Pinched M.H.
fj The increasing number of pictures 'eing presented or planned for
resentation on a hard-ticket policy,
ad others /hich, like the
o a d show :1ms, run to
nusual length, ' ave not creat
d a film sup
ily problem for Broadway pre
elease houses,
uch as Radio City Music
flail. Russell jly. Downfcg, Music Hall president, in reply to
. question concerning the product
ituation, pointed out that the Music
Tail's Thanksgiving attraction, "The
'World of Suzie Wong," will open on ! [hursday and will occupy the Music
Hall screen until the Christmas-New (Continued on page 7)
Columbia Chiefs Abroad Meet on 'Pepe' Here
Jonas Rosenfield, Jr., Columbia Pictures executive in charge of advertising, publicity and exploitation, has called the company's British and Continental advertising and publicity chiefs for conferences here on "Pepe," in preparation for its showings abroad in early 1961.
Arriving here today are Alan Tucker, British publicity chief; Pat (Continued on page 7)
Solomon Now Embassy Executive Vice-Pres.
Eddie Solomon has been named executive vice-president of Embassy Pictures Corporation, it was announced at the weekend by Joseph E. Levine, president of the film company. Solomon, who has been serving as Embassy's vice-president in charge of advertising, publicity and exploitation, will assume his new duties immediately.
In his new capacity, he will over(Continued on page 2)
REVIEW:
North to Alaska
20th Century-Fox — CinemaScope
Russell Downing
There is fun and action aplenty in "North to Alaska," a CinemaScope and color by De Luxe production with a solid box office cast headed by John Wayne, and including Stewart Granger, Ernie Kovacs Fabian; the teen-agers popular Voice, and Capucine, the former French model who made her first screen appearance in "Song without End. Built along the lines of such screen classics about frontier days as Destry Rides Again " the kind which provide the most enjoyment by doing everything except taking themselves seriously, "North to Alaska is big box office bait Henry Hathaway, who produced and directed, has kept his story and his players in rapid motion, with the result that audience interest is (Continued ' on page 7)
Weigh Action
Justice Dep't. Reply Before Allied Board
Response to Jersey Allied's Plea Said to Offer Little
Special to THE DAILY
CHICAGO, Nov. 6 The Allied States board of directors had under consideration at its annual meeting which started yesterday in the Conrad Hilton Hotel here, the Department of Justice's reply to. a complaint made last month by Allied Theatre Owners of New Jersey about trade practices
The program for the Allied States Convention, which begins today in Chicago, following meetings of the board of directors at the weekend, is in this issue on page 4. Booth plan and agenda for the joint convention of the National Association of Concessionaires will be found on pages 6 and 7.
which it claims are prevalent in the industry.
The text of the reply, which was written by Assistant U.S. Attorney General Robert Bicks, in charge of the Anti-Trust Division, was not made public here. Sidney Stern, president ( Continued on page 4 )
Says TolWWon't Mean End of Theatres
From THE DAILY Bureau
HOLLYWOOD, Nov. 6-Toll tslevision will "join" other entertainment media— not replace them, Jack Warner, Jr., told the student body of Berkeley High School in a speech there this past week.
The motion picture industry, he said, is not threatened with decline should toll-tv become active but ( Continued on page 2 )
WELCOME ALLIED DELEGATES!