Motion Picture Daily (Oct-Dec 1960)

MOTION PICTURE j :overy Slow Y. Theatres till Hit by ad Weather adshow Engagements \ected Less Seriously By SIDNEY RECHETNIK ith extreme low temperatures ,jwing on the heels of the Sunday Jonday afternoon snowstorm, moI picture theatre attendance on idway continued to be adversely :ted Monday night and through a (I afternoon check yesterday. While e of the poor attendance was tied on the weather and crippled sportation, part of it was coupled .he traditional attendance letdown >mpanying the pre-Christmas seatore people showed up at their :es in the metropolitan area yeslay than on Monday, some of them ng as much as from two to four rs to arrive from suburban Long 'nd and Westchester, and from rby Connecticut and New Jersey, 'ith traveling still an arduous, if not J:ardous, problem, only those who (Continued on page 6) Expect House Minimum Wage Bill HymanRe^ To Be Filed Early in New Session Aims Drive to Overcome Last Orphan Period Says Quality Releases Up For 1st Half of 1961 By E. H. KAHN WASHINGTON Dec 13.-New House Labor Committee Chairman Adam Clayton Powell (D.', N.Y.) strongly indicated today that a new minimum wage bill would be the "first 1961 piece of legislation to be sent to the floor by the group. He cited a letter to him irorn Speaker Sam Rayburn (D., Tex.) in which Raybum stated that he hopes "you can fix your lines so that you will be ready to go as soon after the third as possible." Congress meets on Jan. 3, 1961. Rayburn also said "I will do my best to make it so your committee can work efficiently." Powell noted that Rayburn had pushed for the Roosevelt (D., Calif.) wage bill in the last session. This measure exempted film theatres, as did the comparable bill sponsored in the Senate by President-elect John Kennedy. Powell's immediate program calls (Continued on page 5) ix Invites Exhibitor Fleas on Merchandising i o Twentieth Century-Fox will enlist ild welcome the aid of the nation's hibitors in the merchandising plans its product before the pictures .gin production, during filming, roughout the promotional campaign d right up to each exhibitor's play H (Addressing the industry in an ar(Continued on page 5) logers Sets 6-Week Tour |i Pathe-America Plans ; Budd Rogers, president of Pathemerica Distributing Co., is setting p a six-week tour of the U. S. to ieet with exhibitors and explain the :athe-America product program oriinally outlined at the Theatre Ownrs of America: convention in Los An( Continued on page 6 ) Theatre Reprieved; To Stay 75 Months Special to THE DAILY RALEIGH, N. C, Dec. 13. Announcement has just been made that the Wake Theatre in downtown Raleigh has obtained a temporary lease on life. Because the adjoining Raleigh Savings & Loan Association has not yet activated its plans for expanding in the theatre building, the Wake will continue in operation for 15 to 18 months. Under the original plan, it was pointed out, the Wake was supposed to close out its operations at the end of this month. The 25-year-old Wake Theatre (Continued on page 5) L. A. Dispute Threatens Motion Picture Museum From THE DAILY Bureau HOLLYWOOD, Dec. 13. Realization of the proposed $4,000,000 Hollywood Motion Picture and Television Museum was threatened today when three of the five county supervisee voted for a two-week delay on approving tentative plans and the (Continued on page 2) Asthma institute fete Honors Niier Tonight The 1960 "Health for Peace" dinner, being held on behalf of the Children's Asthma Institute for Research and to honor Louis Nizer, industry attorney, will take place at the Waldorf-Astoria tonight. Quentin Reynolds, author and news commentator, has organized a special program for the affair. Max E. Youngstein, United Artists vice-president, is honorary chairman of the dinner. Youngstein has been ( Continued on page 2 ) Edward L. Hyman Theatre Attendance Rises Second Month in Row; Was Up 6.7 Per Cent in November Over 1959 In November, for the second month in succession, more people went to the movies than during the same month last year, accordmg to Sindhnger & ^ThrSi^r-Motion Picture Activity" report for November 26, shows that attendance for that month was up to 6.7 per cent over November 1959, continuing the uptrend which started in October (up 3 per cent). In commenting on the increasing number of patrons at the nation s motion picture theatres, Albert E. Sindlinger, president of Sindhnger & Co. sa d "If the climb continues, and barring bad weather it looks ike ,t will foi last week's attendance (Dec. 3) was up a whopping 39 per cent over last year national theater gross may indeed reach the all time high of $1,500,000,000 h w forecast in August. It is quite possible that this high figure may be exceeded, in view of the strong pictures playing first runs during the , holxdays, and such outstanding reserved seat attractions as 'Ben Hur , Spartacus , Cimarron', 'Pepe' and 'Exodus'." The so-called "orphan" periods of the film release year in which quality pictures were in drastically short supply have now. been reduced to the April-MayJune period, Edward L. Hyman, vice-president of American Broadcasting Paramount Theatres, told a trade press luncheon conference at the AB-PT home office yesterday. In consequence, Hyman said, ABPT theatres and others cooperating with his five-year old campaign to (Continued on page 4) Profit-Making Ideas Compiled By AB-PT A collection of what American Broadcasting Paramount Theatres' vice-president Edward L. Hyman has adjudged to be the best theatre business-building ideas employed in the past five years of the compaign for orderly distribution of quality product has been compiled in a booklet for distribution to exhibitors. AB-PT theatres and numerous oth( Continued on page 4 ) Michigan Allied Lauds Para. Theatres' Hyman Allied Theatres of Michigan has commended Edward L. Hyman, American Broadcasting Paramount Theatres vice-president, by resolution for his efforts to increase "communication, coordination and cooperation within die industry." The resolution, unique for an Al( Continued on page 4 )